BrandKnew Magazine - November 2017

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We are getting into the real tail end of what has been a tumultuous year, and interesting tales are emerging from the world of branding and marketing. As we enter into yet another winter of (Dis)content, what is worrying marketing gurus and brand owners is not the uber dominance of the duopoly Google and Facebook but the significant rise of E Commerce Machiavelli Amazon. Read more about it here and get it straight from none other than Sir Martin Sorrel, Chairman, WPP, one of the world’s largest advertising firms. Till very recently, LinkedIn was the butt of many jokes, but not any more. Corporates, brands and professionals are engaging very strongly with the platform (and it has nothing to do with Microsoft’s acquisition of the Social Platform nine months ago).So know more about the hot new kid on the social media block, right here within these pages. If you want to know about some of the ideas that are shaping the future of design, from the likes of IDEO, Autodesk, MIT, Microsoft etc, dive right in. To make a statement, get ahead and be successful is not just about innovation but re invention. Soak in the feature on how the likes of Virgin, Cold Stone, Zappos, Hotmail, Walt Disney, Dominos Pizza has done it. With digital dominating marketing, understanding how PR, Content & SEO can work for you is best articulated in the article in this issue. There is ample more for the unsatiated So, until the next.…

BrandKnew Magazine Description:

We are in an eco system of deficit and surplus. There is deficit of trust, time, attention and resources. There is surplus of products, goods,services & information. How do brands stand out and create the all important emotional connect with consumers? What does it take for a brand to ensure customer loyalty in an over commoditised world? In an era where new age brands are getting valuations several exponential times over far more established,old world brands, what is your strategy? How do you tackle customer infidelity? BrandKnew is an amalgam of the very finest, distilled essence from all over the world put together in an easy to consume, reflect, apply manner. It articulates, suggests, disseminates, shares, educates, provokes, inspires brand owners and brand professionals to take the next logical step in realising their branding goals.