Business Of Fashion - November 2016

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Images Business of Fashion is led by a research on the Indian casualwear market, its size, growth, evolution and key trends and opportunities and growth over the years. The issue also talks to smart casual leaders like the Denmark-based clothing company–Bestseller, Raymond Apparel Ltd’s Parx, and French born fashion major Celio. It also features Tom Tailor’s online collaboration for India. The issue puts together our pick on of the most eye-catching ad campaign of the season—the smart one on a new look for every day of the week by Vero Moda. In the InFashion section of the magazine, Dan Cotton, EVP APAC, WGSN shares insights on the new trend watching feature WGSN IN Stock. This section also looks at how palazzo trousers are making a style statement, be it casual or Indian ethnic section among different age groups of women. We also take a look at some new launches, seminars and conferences that created a lot of buzz.

Baggit Beauty Without Cruelty

Established in the year 1990, Baggit is definitely one of the most talked about fashion accessory brand now. The brand’s strong belief in ‘beauty without cruelty’ and it’s eco-friendly virtues helped it win the the PETA Proggy Award in 2007. Founder Nina Lekhi outlines the brand’s values and talks about the booming Indian accessories market.

3 mins

Rupa Softline Perfect Concoction of Quality & Style

Rohit Gupta, General Manager, Rupa Softline, talks to Images BoF about the brand, the emerging women’s innerwear market in India and how the global competition is compelling indigenous brands to streamline their processes and stay relevant in this cut throat market. 

5 mins

Spirited Sensual Comfort

Premium women’s intimate wear brand, Amanté embodies comfort, fashion, sensuality and sophistication. Using the finest material and accessories, its products are crafted to perfection to provide a passionate and uncompromising brand experience.

4 mins

WGSN Aims to ‘Set Trends' in Indian Markets With Increased Local Content

WGSN, the leading global trend authority for fashion and creative industries with more than 6,000 clients across the world is excited to dive into South Asian markets with increased local content. The successful collaboration between WGSN and Technopak, which commenced in 2007, serves more than 200 clients today.

7 mins

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Business Of Fashion Magazine Description:

IMAGES Business of Fashion is a monthly resource for fashion retailers, brand owners and industry leaders in India. It delivers fashion business intelligence on emerging retailers, disruptive technologies and domestic and global brands that are making their mark in the industry at a time of unprecedented change.

With a 24 year old loyal reader base of over 60,000 top decision makers, fashion retailers and fashion buyers, spread across all sectors of the business of fashion in India, IMAGES BoF has constantly proven itself as easily the most focused and best targeted fashion business media in India.

Launched in 1992, the monthly magazine is an informed, analytical publication on the fashion business in the country. It has played the role of a catalyst in the retail evolution in India focused on and driven by branding, marketing and retailing of fashion in the country. It enables continuous information exchanges through its activities - facilitating networking among investors, retailers and brand leaders. The publication is amongst the country’s top recall business magazines in India and its reach extends to 2,00,000 of India's top decision makers in retail and retail support business.