Progressive Grocer - February 2024

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What is driving the transition of small provisions store retailers across various regions of India towards more sophisticated modern retail formats? As India’s economy continues to expand and urbanize, consumer preferences are increasingly oriented towards convenience, variety, and quality. Modern trade stores are effectively addressing these preferences and are strategically positioned to capitalize on market opportunities, driven by evolving consumer demands, competitive forces, technological advancements, and shifting business dynamics.
This magazine issue showcases two retailers’ journeys from kirana shops to successful modern supermarket chains in Maharashtra. Jaylaxmi Super Market, originated as a small kirana store in Sindkheda, north Maharashtra, in 1986, and expanded to a 9,000 sq.ft. supermarket in Shirpur by 2020, achieving substantial daily sales of Rs. 8 lakh (see pages 16-22).