Progressive Grocer - October 2024

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As the festive season peaks, brands and retailers are bracing up for crucial sales days. But, to maximize festive sales, understanding shopper behavior is essential. Our analysis of consumer trends and growth insights on pages 44-55 outlines how brands can craft targeted strategies to align with audience motivations, and set the stage for an exceptional season.
Our cover story on pages 22-36 highlights Fresh2day, a start-up retail brand that has grown from a single store in 2021 to 24 locations covering 50,000 sq. ft. in Chennai. Each store focuses on high-quality fresh produce, community engagement, sustainability, and customer satisfaction. With an average revenue run rate of Rs. 100 crore, Fresh2day aims to reach Rs. 250 crore in two and a half years and Rs. 500 crore in five years, by leveraging its unique franchise model to achieve this ambitious growth.