Coming from a service class family, I had no idea of business. I had no one to turn to for the basics. I got in touch with some consultants; none of them knew the entire process of getting all the approvals. We were very clear, we did not want to start on the wrong foot, and we wanted to be 100% compliant. I did face many challenges at various stages e.g. in just few months of launch, the competition tried to pull us down, however the issue was resolved soon. Teacupsfull now is a fully registered brand. Challenges do prop up many times, however the key is to stay positive and never give up. There is always a solution to every problem.
When I decided that I wanted to start my own business, I had no idea what the journey will unfold for me. I was clear that I wanted to be my own boss and do something big. For 16 years, I worked with India's top advertising agencies SSC&B, Pickle Lintas and lastly with JWT. I had worked on the iconic brands like, SpiceJet, Nokia, Airtel, UNICEF, World Bank to name a few. Working on such brands gave me the required learning and skill set of brand management.
In 2015, I founded my own brand of tea by the name Teacupsfull. It is one of India's few Tea Boutiques which is run by a Tea Planters Family. To start with, we set up an exclusive Tea Store in Gurgaon in March of 2016, slowly we made the brand available on online market places like Amazon, Big Basket, Flipkart, Place of Origin and our own online store www.teacupsfull.com. Today we ship teas to over 50 countries.
How it all started? Putting pen to paper
I am married into a tea family. Every year we spend a part of our summer holidays in Darjeeling where we have our family home. The visit to Darjeeling would be incomplete without a ceremonial visit to one of the tea estates where my father in law worked. My father in law Mr. N.K. Puri is an ex - Goodricke Tea Planter. Every year I learnt something new about tea. However, our summer holiday of 2015 was particularly eventful, it was then the idea of tea business came in.
هذه القصة مأخوذة من طبعة September 2017 من Business Manager.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة September 2017 من Business Manager.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Why PESB Failed To Recommend?
The public sectors have to be placed in hands of competent professional managers and high calibre professionals have to be attracted to the public sector. Government must think of radical reforms in Public Sectors for talent management process like demonetisation, revamping a planning commission etc.
Role Of Local Influence In Better IR
A XYZ Cement factory having state of the art technology and world class facilities in terms of welfare is located in the highly sensitive political zone, where all contractors and workforce is well versed with labour rules & regulations.
HR Should Work On Employee Branding To Develop Emotional Connect
HR Should Work On Employee Branding To Develop Emotional Connect
Maintain Neutrality Based On Competency & Capability
The most effective rule in managing up and down however, is being authentic. Authenticity in intent, that builds trust - because once this core factor is there, there is nothing that is required to be 'managed' in the natural order of things.
Help Line
Payment of any customary bonus such as attendance bonus, festival bonus or the like does not absolve the management from their liability to pay statutory bonus.
Why Organisations Should Invest In Development Programs!
Why don't organizations invest in learning processes and development programs that enable their leaders to keep their talent? Doesn't it make sense that better managers will yield better employee retention?
Future Of Performance Management
Is it about managing performance, or managing the behavior that will produce the performance? And if it is indeed about influencing the person so that he has clarity of agreed outcomes and the support available to him to achieve these, are organizations doing lip service to it or are they serious about the process?
Startup Bubble: Rise Or Fall?
The Startup story : what works, what doesn’t?
How I Started And Nurtured My Startup..!
Coming from a service class family, I had no idea of business. I had no one to turn to for the basics. I got in touch with some consultants; none of them knew the entire process of getting all the approvals. We were very clear, we did not want to start on the wrong foot, and we wanted to be 100% compliant. I did face many challenges at various stages e.g. in just few months of launch, the competition tried to pull us down, however the issue was resolved soon. Teacupsfull now is a fully registered brand. Challenges do prop up many times, however the key is to stay positive and never give up. There is always a solution to every problem.
Should Startup Go For Hr Advisory?
This certainly is an era of Startups and each entrepreneur envisions of creating a large organization in the due course of time.
