THE ADR (ATTRACT, DEVELOP AND RETAIN) STRATEGY

Companies need smart strategies, a conducive growth environment, a healthy work culture, and regular training to succeed in all weathers.

- DILIP PURI

The global pandemic’s impact on hospitality industry is not understated. It pushed industry leaders to unlearn old habits and come up with new strategies, policies and practices in-line with the new reality.

These new integrations involve adopting new recruiting and training methods in accordance with changing trends, incorporating technological advancements, embracing innovative ideas at all levels of operations and making the right investments along with balancing the cost and profit ratio. It is a good time for organisations to assess and reflect upon their challenges and risks, and customise solutions by re-evaluating the same.

Besides solutions, organisations require smart strategies, a conducive growth environment, a healthy work culture, and regular training to succeed in all weathers. Here are the challenges organisations faced, and strategies that they can adopt, to move ahead in 2022 with a positive and growth mindset.

THE CHALLENGES

One of the biggest challenges that industry faces is finding and retaining a skilled workforce. The pandemic brought with itself a big loss of jobs within the hospitality sector. Not only did people losejobs, but they also lost confidence in the industry. Many opted to move to alternate career streams, with a very less inclination towards returning to the industry. Young graduates fresh out of hospitality schools also started exploring other options and sectors to work in.

Another challenge was the change in consumer behaviour and spending habits. To bridge the gap between the supply of services and consumer demands in the post-pandemic world, the industry required a quick switch to a better game plan.