Advantage Of Emotion AI in Retail Specific Recruitment

Emotion AI is a subset of artificial intelligence that can understand, measure, simulate and react to human emotions, enabling them to detect, interpret and respond appropriately to bother verbal and non-verbal signals.

- Sudhakar Balakrishnan, Group CEO, First Meridian Business Services Pvt. Ltd

The talent recruitment process of every industry is unique, and the retail sector is undoubtedly one of the more interesting ones. The retail sector, ranging from FMCG to high-end fashion, requires a diverse set of skills to keep it functioning. Therefore, it depends more on qualified employees who can assist the customers, manage the business, respond to customers’ grievances, manage the supply chain, logistics and more.

Additionally, given the new shopping trends seen during the pandemic, the retail sector explores a hybrid or entirely online model, which requires re-skilling the current workforce and engaging people with additional skills.

The roles in retail have been evolving over the last few years. On the front-end, the shopping culture in India has evolved from individual, stand-alone stores to huge malls. Shopping, for the consumer today, is an entire experience, requiring the relevant skill sets.

Retail companies are upgrading the technology to cater to the new normal, hybrid models on the backend. The companies are also enhancing their supply chains to prevent further disruptions due to pandemics or other reasons.

This requires a complete realignment of the workforce. Recruiters have to analyse candidates beyond technical skills. While artificial Intelligence (AI) has been used for recruitment for the last several years at a rudimentary level in the industry, Emotion AI will soon be deployed - enhancing the process.

What is Emotion AI