In a panel discussion titled 'Building a brighter future for D2C brands in India leveraging technology' at the India D2C Summit 2024 by IMAGES Group, founders including Richa Kapila, Co-founder, D'chica; Akash Valia, Co-founder, Secret Alchemist; Mohit Malik, VP & Head - Digital Business, Heads Up For Tails; Nitin Jain, Founder, Indi Gifts; and Mohit Rathod, Co-founder & Director, Truly Desi, moderated by SAP's senior customer advisory specialist, Anshuman Wahal shared their insights on the role of technology in future growth for D2C businesses.
The discussion highlighted that while technology is not a cure-all, it is an enabler for D2C brands looking to thrive. Operational efficiencies, Al-driven solutions, and strategic omnichannel approaches are the pillars supporting this growth. Whether a brand is in its early days or the scaling stage, those leveraging the right technologies and preparing for future trends will not just survive—they will lead the industry into the next era.
Here are 5 Strategies D2C brands can employ to leverage technology for growth...
1 Understanding Areas for Tech Intervention
Technology can help D2C brands grow in two areas: Customer experience and operational efficiency.
هذه القصة مأخوذة من طبعة December 2024 من Images Retail.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة December 2024 من Images Retail.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Building the Midmanagement is Critical in a Scaling Organisation
Nirav Jagad, Chief People Officer of Sugar Cosmetics speaks about ensuring the right! opportunities for the right talent in a complex omnichannel organisation that is on a fast track to growth
Uppercase Upping the Ante
Travel gear brand Uppercase is upgrading the standard of luggage in India through innovative approach and prodcuts and sustainable practices
The Strategy is to Go City by City and Saturate Each
Gerard McGurk, Head of Retail and Commercial Operations at Index Living Mall and Mahesh M, CEO, Creaticity speak about Thailand's numero uno furniture brand's strengths, its India entry and strategy
Design and Experience Differentiate Indriya from Competitors
Sandeep Kohli, CEO of Aditya Birla Jewellery’s Indriya about the brand’s strengths, strategies and aspirations
At Good Glamm, AI Chatbots Have Slashed Workload by 70-80%
Deep Ganatra, Chief Product & Technology Officer (CPTO), The Good Glamm Group sheds light on the role of technology in the beauty and wellness industry and its impact on personalisation
How Blinkit, Swiggy Instamart, Zepto and Others are Redefining Shopping
A quick snapshot of India’s quick commerce landscape highlighting key players, challenges and opportunities
Electronics and Q-commerce: A Marriage of Convenience
Why more and more electronics and gadget brands are taking to q-commerce
5 ways D2C Brands Can Leverage the Power of Technology
The direct-to-consumer (D2C) market in India is at an exciting juncture, with brands redefining how they operate, innovate, and engage with consumers. But what does the future look like for these brands as they adopt technology?
The Business of Offering Immersive Experiences
Shopping centers are using immersive experiences to attract more shoppers and boost business
5 ways D2C Brands Can Maintain the Growth Momentum
D2C brands should embrace a customer-first mindset, leverage technology, and know when to expand offline to keep the growth momentum going
