While international online giants such as Amazon, Warby Parker, Zappos and Bonobos have been opening stores for some time now, the shift towards physical has become more noticeable over the last few years – in the world and in India…
In the late 90s and early 2000s, the retail industry was all gung ho about going online. Retailers wanted to get connected, design and run innovative e-commerce portals. The idea of selling the product online and delivering it in no time was being considered as a decisive move in-order to succeed. Retailers realised that hopping onto the ‘e-commerce superhighway’ was the future. Everyone hoped to become the next amazon in their chosen fields.
Cut to today and India came into 2017 on the heels of demonetisation. A country that by and large depended on cash was forced to go online. And even as the digital payments space exploded, the business of e-commerce in the Indian sub-continent received its biggest boost ever. E-tailers grew significantly to tap the burgeoning online audience through offers and innovations including easy accessibility and affordability.
In India, Flipkart is at the top of the online game with the highest top-of mind recall among consumers, Amazon has been closing the gap fast, and both companies are preparing to go to war with Alibaba, which is all set to tap the serious potential of the Indian market.
With so much happening in the online space, it comes as a surprise winds of change are breezing through the retail industry, pushing retailers towards physical stores. While international online giants such as amazon, Warby Parker, Zappos and Bonobos have been opening stores for some time now, the shift towards physical has become more noticeable over the last few years – in the world and in India.
The Indian Scenario
هذه القصة مأخوذة من طبعة May 2018 من Images Retail.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة May 2018 من Images Retail.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
McDonald's The Maharaja Mac Of Transit Retail
While McDonald’s serves as a great example of successfully Indianising a global brand, it is also an insightful case study in strategically making transit retail work
Founders, Market are Key for D2C Investors
Investors and brands across the retail landscape are the crucial factors considered when raising funds
Powering Consumption Growth India's Home and Household Market Report
The report from Deloitte India projects that India’s home and household market is witnessing strong demand, particularly in tier 2 and tier 3 cities that are emerging as growth hubs
Tech Infra Readiness Among Top Challenges in GenAI implementation
Tech infrastructure readiness is one of the top three challenges organisations in the technology, media, and telecom (TMT) sector face when implementing Generative AI (GenAI) solutions, a report stated.
Amazon India Introduces AI Chatbot Rufus Ahead of Festive Sale event
E -commerce major Amazon India launched a new generative AIpowered conversational shopping assistant, Rufus, ahead of the start of its festive sale event.
'Fusion of Art and Commerce Helps Virtuous Retail Create Culturally Rich Shopping Environments'
Sumi Gupta, board member of VR South Asia, who spearheads all things art and culture at the group, talks about the unique approach of curating art festivals in retail spaces to foster a deep community connection and drive commerce
Jumboking's Travel Retail Journey
About 95% of Jumboking's outlets are positioned at busy transit hubs benefiting from the high foot traffic these places enjoy
What's Driving the Success of Electronics on Q-commerce
Electronics are among the hottest selling items on q-commerce. Here's what's driving the trend and why the collaboration is a win-win for all stakeholders
Measuring the Influencer Effect
Influencer marketing has become a core part of every brand's marketing. But does it really benefit brands?
Mid-range Smartphone Users Lead in Premium Product Engagement
The study, conducted by Bobble AI’s Market Intelligence division, delves into the online shopping behaviour of smartphone users