Plan To Take Sachin Tendulkar's 'True Blue' Global

Arvind is scaling up brands like Aeropostale, Ed Hardy, Gant and Nautica and has also entered the footwear segment in a big way with the introduction of US Polo footwear, Flying Machine footwear, and Aero footwear...

- Charu Lamba

India’s leading textile to retail conglomerate, Arvind Lifestyle Brands Limited, is looking to scale brands which come under Arvind’s portfolio this financial year.

Elaborating on the same, J Suresh, MD and CEO, Arvind Lifestyle Brands, told IMAGES Retail Bureau on the sidelines of India Fashion Forum 2018, “Since we have a lot of brands that we would like to scale up, we are not really looking at introducing any new brands in India for the time being. However, if there is a good opportunity in terms of bringing in new brands, we will definitely be open to it.”

He further stated, “We are scaling up brands like Aeropostale, Ed Hardy, Gant and Nautica. Apart from this we have also entered the footwear segment in a big way. We have introduced US Polo footwear, Flying Machine footwear, Aero footwear. So, this is going to be a big area of expansion for us. Then we are also going to promote cricket legend Sachin Tendulkar’s brand True Blue.”

True Blue caters to men aged between 28 and 40 years, in the price range of ₹1,200-3,500, with the cost of premium evening wear going up to ₹8,000. Once the business is established in India, Arvind also has plans to go global with the brand.

“We are looking at True Blue as one huge opportunity to take to the international market as it is an India-inspired global brand.

We however, first need to establish it in India before thinking of taking it abroad. It is too early to share the details, yet our intentions are to do that,” he said.

Expansion Plans for GAP

Just like Aeropostale, Ed Hardy, Gant and Nautica, Arvind Lifestyle Brands has big plans for GAP India, which is launching 17 shop-in-shops through multi-brand retailers.