Best Face Forward With Weatherproof Make-up ​​​​​​​

- Aradhana V Bhatnagar

KRYOLAN INDIA

Amita Raj

TREND IN WEATHERPROOF MAKE-UP

We have unique products like Dermacolor Camou age Creme and Dermacolor Fixing Powder, when it comes to weatherproof make-up. When used together, these products are highly water resistant, which make them a perfect all weather product.

TOP SELLING RANGE

Dermacolor Camou age Crème, Dermacolor Fixing Powder, Supracolor, Lip Stain, and HD Micro Foundation Mattifying Liquid.

STAR PRODUCT

Dermacolor Camou age Crème.

USP OF THE PRODUCT

An ECARF certified product, it provides high coverage. It is so versatile that it can be used for those who want to cover skin imperfections, and on a daily basis as well. It is a favourite of the professionals and is recommended by dermatologists.

FACTORS KEPT IN MIND WHILE CREATING THIS RANGE

The idea was to take make-up to the next level. Not only do we make make-up that is used for beauty purposes, we also offer a range that helps people with skin imperfections, like vitiligo, pigmentation, birthmarks, and more.

MARKETING STRATEGIES YOU HAVE USED TO PROMOTE THE RANGE

We work closely with dermatologists, who in turn recommend our product to their patients, while they undergo treatment for skin imperfections.

PLANNING NEXT

We continuously strive to keep ourselves updated with new technology. We are preparing ourselves and developing a range of products that will be suitable for the latest timing technologies.