CATEGORIES

SUSTAINABILITY, GROWTH DRIVER FOR FASHION AND TEXTILES

Sustainability in the heart of fashion business helps the world to be a better place in more ways than one. Investing in sustainable practices can deliver never-before opportunities in business expansion and differentiation for products, brands, companies and all partners in the value chain.

NYKAA FASHION LAUNCHES CANDERE BY KALYAN JEWELLERS

The first fine jewellery brand on the platform with a classic and contemporary new collection

LIVA REVIVA A BREAKTHROUGH INNOVATIONS IN RECYCLING OF FASHION INDUSTRY WASTE, FROM BIRLA CELLULOSE

The fashion Industry would need all the value chain partners to engage and work in unison to make fashion circulars. Birla Cellulose has developed its cutting edge technology for recycling fashion industry waste and transforming them into fresh fibres. Birla Cellulose is collaborating actively with its upstream and downstream partners with an aim to create a bigger and broader impact on circularity in the fashion industry.

LENZING AG: A FORCE FOR RESPONSIBLE FASHION CREATION

From inventing TENCEL™ modal fi bers in the 1960s to TENCEL™ lyocell in 1990s and more recently, LENZING ECOVERO™, Lenzing innovations have been crucial in elevating fashion to being a force for good…

FABALLEY'S PARENT COMPANY RAISES ₹25.50 CR IN FUNDING

Delhi-based fashion house, High Street Essentials (HSE), the parent company behind women’s fashion brands, FabAlley and Indya, has raised ₹25.50 Cr in a round of funding led by its existing investors Elevation Capital, India Quotient, Dominor Holding, and family offices.

ECOLOGICAL INTEGRITY MARRIES FASHION AESTHETIC

Sustainability as a concept focuses on three major factors— social, environmental and economic. Hand-spun, hand-woven fabrics from India hold great potential for ensuring ecological integrity and social wellbeing, while offering unique aesthetic value.

BOULEVARD: THE NEW DAILY FOOTWEAR COLLECTION FOR MEN

Presenting an overall footwear option for men that fits all styles of dressing, Woodland surfaces its ultra-trendy & most loved rugged footwear BOULEVARD, for an effortless modish look. Great looks combined with superb comfort, Boulevard is all that you need in your daily footwear collection.

Van Heusen Launches New Sub-Brand ‘Denim Labs'

Targeting young professionals, Van Heusen Denim Labs is designed to look undeniably sharp and engineered to provide true freedom of movement, infused with an upgrade on style and comfort.

LENZING AG: TAILORING SUSTAINABLE & ENVIRONMENTALLY RESPONSIBLE LIFESTYLES

In a tête-à-tête with IMAGES Business of Fashion, Avinash Mane, Commercial Head, South Asia, Lenzing Group talks about how Lenzing has quickly transitioned into a serious challenger for existing sustainability brands in India. He also shares his insights into the Indian textile industry, the role of sustainability as well as the brand’s response to the new connected and discerning consumer.

POWER BRAND GRADO

LAUNCHES THE MUCH AWAITED SPRING SUMMER COLLECTION

RETAILERS GET SERIOUS ABOUT CASUAL WEAR AS IT TAKES CENTRESTAGE IN GLOBAL FASHION

In the last year, consumer inclination towards casual wear has increased manifolds due to the COVID-19 pandemic. As the world became restricted to their homes, fashion senses started gravitating towards comfortable and presentable clothes that can easily transition from work from home to grocery-runs and social-media appearances.

MANGO ANNOUNCES ACTRESS VAANI KAPOOR AS ITS FIRST BRAND AMBASSADOR FOR INDIA

Myntra and Mango launch the first campaign with the actress for the brand’s spring-summer collection, themed around- ‘Happy and I know it’.

ETHNICITY LAUNCHES THE “JOY OF GETTING DRESSED” CAMPAIGN

Steadily recovering in the aftermath of COVID-19, the campaign brings forth a much-needed sense of normalcy by reinforcing the concept of ‘enclothed cognition’…

SARAH & SANDEEP - introduce first Couture bridal collection for ‘Power Brides'

Designer Label Sarah & Sandeep launches ‘Equivalence’, with wedding styles for men and women.

RETAILTAINMENT AND CONVENIENCE TO REDEFINE INDIA'S CONSUMER RETAIL STORY: DELOITTE

Deloitte India unveiled the 2021 edition of the report ‘KNOW Your Consumer – What You See Is What You Get’ at Retail Leadership Summit (RLS) organized by Retail Association of India (RAI), highlighting key trends that will drive a new wave of growth strategy in the retail consumer industry.

LENZING UNVEILS PIONEERING TENCEL™ MODAL FIBER WITH INDIGO COLOR TECHNOLOGY TO HELP ELEVATE SUSTAINABILITY IN THE DENIM INDUSTRY

TENCEL™ branded modal fiber with Indigo Color technology uses a one-step spun-dyeing process to deliver indigo color whilst using substantially fewer resources. TENCEL™ Modal fibers with Indigo Color technology are awarded with the EU Ecolabel for meeting high environmental standards.

COMFORTABLE, STYLISH APPAREL

KEEP IT CASUAL WITH SPORTO’S

ADIDAS ORIGINALS CELEBRATES THE LAUNCH OF ITS NEW STORE IN THE FASHION FORWARD CITY OF CHANDIGARH

A cool new hood for Chandigarh’s sneakerheads and fashion enthusiasts that brings to them the latest drops from the street-wear giant.

HOUSE OF ANITA DONGRE

Unveils Spring-Summer 21 Collection Featuring TENCEL™ Fibres

HOW THE JEWELRY INDUSTRY IS RIDING THE NEW NORMAL

Technology, particularly social media, has also played a crucial role in helping the gems and jewellery industry to regain what it lost in the year since the pandemic. Many companies have taken a leap of faith by continuing to power on with their businesses along with their partners and consumers, using the digital platform to bridge the gap between the real and physical world as seamlessly as they can…

ADIDAS ORIGINALS - LAUNCHES FIRST COMPANY-OWNED EBO IN AMBIENCE MALL, GURUGRAM

The store gives each streetwear fan the access to the brand’s most exclusive drops, coolest collaborations like the Yeezy, exclusive collaborations with Sean Wotherspoon, Pharrell Williams, Beyonce, Disney and more global creators

NEXT-GEN INNOVATIONS IN ANTI-MICROBIAL TEXTILE AND APPAREL

Sciessent and Huntsman Textile Effects will be jointly promoting three innovative Sciessent technologies—each recognized for its effectiveness and safety.

RITU KUMAR LAUNCHES AFFORDABLE DESIGNER WEAR BRAND, AARK

After introducing the world to the modern and stylish Label Ritu Kumar and the distinctive Ritu Kumar Home, Amrish Kumar, Managing Director and Creative Director of Ritu Kumar, has launched a new brand, aarké. Rooted in tradition fused with a modern spirit aarké – which was launched on 24th March 2021 – is for any woman who dresses with Indian sensibilities.

NYKAA FASHION EXPANDS INTO ATHLEISURE CATEGORY WITH NYKD ALL DAY

Nykd by Nykaa, the lingerie and sleepwear brand from Nykaa Fashion, announced the launch of Nykd All Day, a fashion sub-brand for women featuring Athleisure, Leisure, and Activewear. Through this expansion, the multi-brand fashion e-commerce platform aims to introduce clothing that focuses on comfort and inclusivity and can seamlessly transition from at-home wear to stepping-out attire as per the dictates of the hybrid work model of today.

ASICS EXPANDS RETAIL CONCEPT IN INDIA WITH A NEW STORE IN ORION MALL

ASICS, the true sport performance brand, further strengthens its retail footprint in India with the launch of its new store in Orion Mall, Bengaluru. Spread over a total retail space of 1035 square feet, ASICS Orion Mall, Bengaluru promises a vibrant and immersive shopping experience in the area, showcasing the brand’s entire running and training collection alongside sports style and performance categories.

ARRIVAL OF MEN'S PREMIUM LOUNGEWEAR ERA

Formal wear and jeans took a backseat in the wardrobe and the demand for items suitable for working comfortably from home saw an unprecedented surge. An April 2020 report by management consultants Wazir Advisors had predicted that loungewear will be one of the first categories to recover from the economic impact of the lockdown.

ACTION STATIONS: SPORTSWEAR RIDES RISING DEMAND WAVE

A demand surge than took off in 2019-20 looks set to continue as India enters a second season of pandemic-driven uncertainty, disruption and at-home fitness fixes

Union Budget 2021: A Positive Calls For Indian Textile & Apparel Sector?

The Union Budget 2021-22 presented by finance minister Nirmala Sitharaman has announced the initiation of a slew of schemes for the Indian fashion value chain and it was mostly met with warm response by industry stalwarts.

SPRING-SUMMER 2021 MAISON MARGIELA X REEBOK C SSIC LEATHER TABI BIANCHETTO

The style is created in nappa leather with an EVA sole. It is made in hand-painted white coating on a black leather base – the signature ‘Bianchetto’ technique of Maison Margiela, which purposely chips with wear.

TUMI

LEADS INNOVATION IN TRAVEL LIFESTYLE WITH THE LUNCH OF FIRST VIRTUAL STORE