Agilitas Geared Up for the Big League
Images Retail|March 2024
With India’s largest footwear contract manufacturer in tow, Agilitas Sports Pvt. Ltd. is all geared up to score big in India’s athleisure segment. Co-founder Abhishek Ganguly shares the game plan
Rasul Bailay
Agilitas Geared Up for the Big League

As the head of Puma in South Asia, Abhishek Ganguly for years had maintained that there is no reason why there cannot be a homegrown Indian athleisure brand with $1 billion in sales in the years to come. Last year, Ganguly quit Puma after almost 18 years with the company to strike out on his own. Ganguly is now taking a stab at that goal with his independent venture Agilitas Sports.

"In 7-8-9 (years)," Ganguly said when asked about when Agilitas could clock a billion dollars in sales. "I would not shoot myself if it takes 10 (years)," he added.

"Having a billion-dollar revenue Indian sports company, I think that there is the opportunity that lies... I can tell you that (we are) creating Agilitas as India's largest sports platform, which is also globally relevant at some point in time, but of course focused on India to begin with," he explained. Some investors are voting with their wallets to Ganguly's optimism. So far, Agilitas has raised ₹530 crores from investors in two rounds of funding, including ₹400 crore from Convergent Finance LLP funds, ₹100 crore from Nexus Partners Ventures and another ₹30 crore from family, friends and the founders.

In September 2023, Agilitas fired the first salvo by acquiring Dehradun-based Mochiko, India's largest manufacturer of sports shoes, for an undisclosed amount in an all-cash deal that was funded from the money the newbie had raised in 2023 from investors. Mochiko-that contract manufactures footwear for global brands including Puma, Adidas, Reebok, New Balance, Skechers, Asics, Crocs, Decathlon, Clarks and US Polo among others-gave Agilitas a head-start: The 15-yearold company has factories in Uttarakhand and Noida, outside of New Delhi and employs more than 10,000 people.

هذه القصة مأخوذة من طبعة March 2024 من Images Retail.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة March 2024 من Images Retail.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

المزيد من القصص من IMAGES RETAIL مشاهدة الكل
McDonald's The Maharaja Mac Of Transit Retail
Images Retail

McDonald's The Maharaja Mac Of Transit Retail

While McDonald’s serves as a great example of successfully Indianising a global brand, it is also an insightful case study in strategically making transit retail work

time-read
9 mins  |
October 2024
Founders, Market are Key for D2C Investors
Images Retail

Founders, Market are Key for D2C Investors

Investors and brands across the retail landscape are the crucial factors considered when raising funds

time-read
3 mins  |
October 2024
Powering Consumption Growth India's Home and Household Market Report
Images Retail

Powering Consumption Growth India's Home and Household Market Report

The report from Deloitte India projects that India’s home and household market is witnessing strong demand, particularly in tier 2 and tier 3 cities that are emerging as growth hubs

time-read
5 mins  |
October 2024
Tech Infra Readiness Among Top Challenges in GenAI implementation
Images Retail

Tech Infra Readiness Among Top Challenges in GenAI implementation

Tech infrastructure readiness is one of the top three challenges organisations in the technology, media, and telecom (TMT) sector face when implementing Generative AI (GenAI) solutions, a report stated.

time-read
1 min  |
October 2024
Amazon India Introduces AI Chatbot Rufus Ahead of Festive Sale event
Images Retail

Amazon India Introduces AI Chatbot Rufus Ahead of Festive Sale event

E -commerce major Amazon India launched a new generative AIpowered conversational shopping assistant, Rufus, ahead of the start of its festive sale event.

time-read
1 min  |
October 2024
'Fusion of Art and Commerce Helps Virtuous Retail Create Culturally Rich Shopping Environments'
Images Retail

'Fusion of Art and Commerce Helps Virtuous Retail Create Culturally Rich Shopping Environments'

Sumi Gupta, board member of VR South Asia, who spearheads all things art and culture at the group, talks about the unique approach of curating art festivals in retail spaces to foster a deep community connection and drive commerce

time-read
5 mins  |
October 2024
Jumboking's Travel Retail Journey
Images Retail

Jumboking's Travel Retail Journey

About 95% of Jumboking's outlets are positioned at busy transit hubs benefiting from the high foot traffic these places enjoy

time-read
1 min  |
October 2024
What's Driving the Success of Electronics on Q-commerce
Images Retail

What's Driving the Success of Electronics on Q-commerce

Electronics are among the hottest selling items on q-commerce. Here's what's driving the trend and why the collaboration is a win-win for all stakeholders

time-read
4 mins  |
October 2024
Measuring the Influencer Effect
Images Retail

Measuring the Influencer Effect

Influencer marketing has become a core part of every brand's marketing. But does it really benefit brands?

time-read
3 mins  |
October 2024
Mid-range Smartphone Users Lead in Premium Product Engagement
Images Retail

Mid-range Smartphone Users Lead in Premium Product Engagement

The study, conducted by Bobble AI’s Market Intelligence division, delves into the online shopping behaviour of smartphone users

time-read
3 mins  |
October 2024