Kapsons to Target the Tier II & III markets in North for Expansion in 2023 - Darpan Kapoor, Vice Chairman, Kapsons

The brand aims to see more expansions in Tier II cities in the North, while increasing the square ft. area by 40% and retaining the growth rate of 25%. The idea is to disrupt the markets where the brand holds trust all the while garnering more exposure, especially amongst the youth.

- Sandeep Kumar

Looking back, if you had to pen down your top 3 learnings from 2022, what would they be?

With Kapsons Group crossing its 33-year milestone, 2022 has been one of the most eventful years for the company. The company’s growth has been immaculate, and that’s one thing we’d like to keep constant, in 2023 as well.

The second thing I’ve observed is that growth cannot be made consistent without team building, and as they say, alone we can do so little; together we can do so much.” Third and most important is to strive for the success of your employees. The victories of the employees and the company does and must always move in the same direction.

What is the vision 2023 for your brand?

Entering the new year, my vision for the brand is to take it to the next level, be it in the terms of physical growth, digital reach, audience, or clientele. We plan to target the Tier II III market while increasing the square ft. area by 40% and retaining the growth rate of 25%.

Tell us about your expansion plans. Tier I or tier ii/iii cities, your preferred choice for expansion? Reasons.