Woman of Taste

She is a walking mannequin of Philippine fashion—not just of haute couture but also of popular wear. The world is her catwalk, and on it she displays the artistry of Filipino designers and artists.

- JOANNE RAE M. RAMIREZ

A prime mover of the "love local" crusade, Maritess Mendoza-Pineda co-founded ArteFino, which celebrates Filipino craftsmanship and sustainable local products through several fairs and pop-ups.

"She is such an inspiration to buy more local products! All of our closets are enriched by ArteFino finds," says writer Bianca Salonga.

But that is just one side of her.

Maritess, who recently turned 80, chairs FilipinaZ, a fundraising initiative under the Zonta Club that highlights Filipino arts, fashion, and jewelry. The proceeds from the charity support causes such as the Psychological Center for Sexually Abused Girls and scholarships for women.

I asked Maritess, mother of four (Ria, Paolo, Carlo and Patty) and a great-grandmother, the secret behind the energy and passion that have made her pursue causes of lasting impact.

"It's really a combination of so many things. First of all, I really believe that what I have are all God's blessings," says Maritess, wife to businessman Susing Pineda.

"My parents (Rizalino Mendoza and Adelaida Rodriguez) gave me all the opportunities and exposure that made me experience so many good things in my life. They tried to give me the best always, especially because I was an only child for six years."

Her parents (her mother was the youngest daughter of the late former Senate President Eulogio "Amang" Rodriguez Sr.) were very active in social circles, and Maritess always tagged along with them.

"So, whatever they experienced, I did, too."

Though shy as a child, Maritess eventually came out of her shell.