The latest store spans across 55,000 sq. ft. and has on offer over 50,000 products with 25 billing counters. The brand has designed the store to offer value in an engaging and interactive environment, using technology in new ways to deliver a truly amazing consumer experience…
SPAR Hypermarket, part of the Dubai based Landmark Group, has introduced innovation-led experiential shopping at its new store in Vega City Mall, Bengaluru.
The latest store spans across 55,000 sq.ft and has on offer over 50,000 products with 25 billing counters. It has been designed to offer value in an engaging and interactive environment. The brand has used technology and product in new ways to deliver a truly amazing experience.
SPAR seeks to deliver on its four pillars – Fresh, Value, Choice and Service. The new store offers all these along with providing the consumer with an exhilarating experience. The store includes differentiated sections such as Wonder Years for kids, Beauty, Grandma’s Corner, Taste of India, Taste the World, Freshly, SPAR Natural to name just a few. The store uses technology in an innovative manner with self-assist kiosks, an interactive digital SPAR Studio and the SPAR play pad to deliver this.
In an exclusive interview with Indiaretailing. com, Rajeev Krishnan, Managing Director and CEO, SPAR Hypermarket spoke about how the retail chain is at the forefront of introducing various innovations and technological enhancements with a view to delivering a fulfilling shopping experience across demographics and age groups.
What was the need for introducing a new format (need for the intervention of innovative and interactive technology in the Retail /FMCG space) and how is it different from the previous stores?
At SPAR, innovation is in our DNA. Our endeavour is to enrich the shopping experience of our customers. The new SPAR store at Vega City Mall is a big step in this journey. It has been designed to offer value in an engaging and interactive environment. We have used technology and product in new ways to deliver a truly amazing experience.
What does experiential shopping mean to you?
This story is from the March 2018 edition of Images Retail.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the March 2018 edition of Images Retail.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Retail Sector Records Strongest Hi Leasing in 5 years: CBRE
Leasing in Bengaluru, Chennai, and Delhi-NCR accounted for 59% share during Jan-June 2024.
Lulu Mall Bengaluru Welcomes 5 New Brands
Lulu Mall, Bengaluru, operated by the multinational developer Lulu Group, has expanded its portfolio by welcoming five new retail brands, the company wrote on social media.
Gujarat gets its First IMAX at Palladium Ahmedabad
Mumbai-based PVR Cinemas opened a new theatre at Palladium Ahmedabad, a social media post by a company official.
Budget 2024-2025: What's in it for Retail?
An overview of all the retail ecosystem-related measures in the Budget 2024-2025 revealed by Finance Minister Nirmala Sitharaman in her 7th budget speech.
Identity As a Service (IDAAS) Simplified
An explainer on Identity and Access Management-As-A-Service (IDaaS) in the context of retail.
6 Ways in Which D2C Brands are Redefining Physical Stores
From quirky fixtures to restageable elements, D2C brands do it differently when they open brick-and-mortar stores
What Innovation Means for Different Leaders
A look at how representatives of different retail categories define innovation and how they approach and implement it in their businesses.
Elevating Experience Through Omnichannel Retail Strategies
Here's how retailers are blending online and offline to offer seamless and personalised customer experience.
How to Improve Customer Engagement with Generative AI
Ways in which retail businesses can embrace generative AI to create hyper-personalised, seamless conversations to secure a lasting competitive edge in the marketplace.
'Customers Do Not See Shoppers Stop.com as Just Another e-commerce Site'
Sreekanth Chetlur, Chief e-commerce Officer, Shoppers Stop speaks about the three-decadeold physical-first department store chain's e-commerce journey, goals and strategies