As Indian consumers increasingly prioritise speed and convenience in their shopping habits, quick commerce platforms such as Blinkit, Swiggy Instamart, Zepto, Flipkart Quick, and Flipkart Minutes are redefining the grocery delivery landscape. These platforms, which deliver items within 10-30 minutes, are poised to disrupt the traditional grocery ecosystem, including neighbourhood Kirana stores, as per a report by Datum Intelligence.
The Quick Commerce Ecosystem
Here's a detailed snapshot of leading quick commerce players:
1 Blinkit (formerly Grofers), launched in January 2022, operates in 40 cities with 791 dark stores. It processes around 1 million daily orders with an average order value (AOV) of ₹660, showcasing its strong consumer base. Blinkit offers over 7,000 SKUs and relies on dark stores with areas between 2,000-3,000 sq. ft. The platform charges a modest ₹4 as handling fees but does not have a loyalty program.
This story is from the December 2024 edition of Images Retail.
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This story is from the December 2024 edition of Images Retail.
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