Visual Merchandising and Retail Design - February 2020

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Visual Merchandising & Retail Design

The Indian retail eco-system: A dynamic entity

Retail plays a critical role in the overall Indian economy, being a dynamic and evolving industry and being driven by changing consumption patterns. Like all other industries, it goes through its cycle of ups and downs in keeping with the macroeconomic cycles and sentiments. But the overall retail eco-system - including retail brands, retail solution providers across categories, retail consultants and others involved in the retail business one way or the other - offers enough scope for collaborations, partnerships, and investments. So whether you are a retailer looking to tap the Indian market, or looking to partner with Indian retail solution providers for better in-store branding, or you are a retail solution provider looking to collaborate with Indian solution providers through investments or tie-ups or any other partnership means, the Indian retail space has a lot to offer. Here’s an overview.

5 mins

Indian suppliers add value to Odel's Colombo store project

ODEL, Sri Lanka’s premier fashion and lifestyle department store, has partnered with Indian suppliers Disha Retail Fixtures and Shark Shopfits, for the fixtures at its store in One Galle Face Mall of the Shangri La group, Colombo. The store project, where Indian company Focus Lighting was also involved, is a classic example of how smooth collaboration and partnership can help deliver a global store experience within tight time lines.

3 mins

IOT, LIGHTING & DESIGN MERGE @ LOGIC DISPLAY'S FUTURISTIC STORE

Logic Displays has recently opened a first of its kind futuristic experience centre in Bangalore. Designed by Bangalore-based design firm Four Dimensions Retail Design, the store is IOT_enabled, with all the tech equipment in the store, screens, audio, digital content, robot and lighting controlled from an iPad without needing staff intervention. Here’s a look at the store built at a cost of $150 per sqft.

4 mins

GAURI: UNRAVELING FULL 6 YARDS OF CREATIVITY

BARODA Dipen Gada & Associates, popularly known as DGA, has evolved from an exclusive interior design firm to a civil and architectural planning firm and attained a prominent position in Baroda. The firm’s recently designed store project ‘Gauri’ is all about creating an immersive sense of belonging for the customer.

2 mins

SALONI: A SPATIAL, ROYAL TRIBUTE TO IMMERSIVE SHOPPING

UTTAR PRADESH Saloni, the women’s fashion boutique, located in Bareilly, Uttar Pradesh, is built around traditional Indian architectural aesthetics to give one a feeling of comfortable, relaxed shopping experience and showcase women’s ethnic ensemble.

2 mins

Prada goes green-wild at Paris store

Prada executed two pop-up retail displays and 15 original windows at Parisian department store Galeries Lafayette Paris Haussmann, all inspired by wild nature.

1 min

‘Adopt, adapt and improve'

Bangalore-based Elemental Fixtures, which started its journey 6 years ago with a 15,000 sqft set-up, recently opened its new factory in Bommasandra, Bangalore,. Spread across 4,30,000 + sq feet, the new factory comprises a dedicated millwork factory, metal workshop and powder coating under one roof. Backed by a focused vision, technologically advanced in-house capabilities, skilled artisans and a motivated work force, the company is today a name to reckon with in the industry. In this success story, we offer a peek into Elemental Fixture’s journey, what keeps them going even during challenging times and how the organizational work culture translates into business success. Going ahead, we will try and bring you more success stories - stories that can offer a lesson or two while being a source of inspiration. Read on...

5 mins

Up, close & personalized, thanks to technology

In the era of fast fashion, where wastage is one of the biggest challenges, technology is the biggest game-changer in the fashion industry today. Samshek, a premier fashion tech store, effectively incorporates technology into fashion to solve two major issues of the garment industry- sizing & sustainability. In a special interaction with VMRD, Samiksha Bajaj, Co-Founder, Samshék, talks about the importance of personalizing customer experience, tech challenges at retail touchpoints and much more.

3 mins

An elegant confluence of heritage, modernity & sustainability

Design has the power to evoke myriad emotions and enliven the senses. The best of brands recognise the need to maximize their investment returns by designing inspirational spaces that engage the customer. Raymond’s Ethnix store is a classic example of leveraging the power of aesthetic design to convey a strong brand statement, while also delivering business results.

3 mins

When right planning elevates store project execution

Mumbai based Re-Buzz Interactive Solutions, a high-end retail products, services and technology start-up recently executed a project for Chennai based Go Fashion Pvt Ltd, popularly known as Go Colors!, adding more hues and colors to the brand’s personality while focusing on the experiential value addition. Kunal Gala, CEO and Co-founder, Re-buzz Interactive Solutions, takes us through the project which was executed in a record time of just thirty days.

2 mins

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Visual Merchandising and Retail Design Magazine Description:

VM&RD is India’s only magazine on Visual Merchandising and Retail Design and was launched in September 2005, VM&RD underscores the best there is to the systematic art of creating a complete retail experience. Each issue of the magazine focuses on all aspects of retail design and visual merchandising in the context of branded shopping environment.