Visual Merchandising and Retail Design - December 2019

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Visual Merchandising & Retail Design

Sustainability In Store Design: Myth Or Reality?

While there is growing acknowledgement on the need to make sustainability an integral part of the retail business, in practice however there is still a long way to go. So the moot question here is: How can sustainability become a viable business goal in the context of store design? It may be added that sustainability here means something that is environmentally responsible, while serving a long-term function and purpose. VM&RD reached out to a few store designers and architects to get some answers. Read on…

9 mins

‘Sustainability & Responsibility Are The DNA Of Design'

Ashish Deshpande, Director, Elephant Design, tells VM&RD why sustainability is the essence of store design and explains with an example how it can be realistically made part of a store design project.

4 mins

How These Tanishq Stores Evoke The Local Ethos…

HYDERABAD & CHENNAI Today, there is a growing need for brands to reinvent the store experience so as to be culturally relevant in different regional contexts. Consumers more than ever are looking forward to an unforgettable buying experience that goes beyond product purchase. Successful brands thus ensure that the store design is culturally relevant, capturing the local flavours and idioms. Tanishq, the jewellery brand, which has always stayed ahead of the curve, adds a dash of local culture to its store design, while retaining the sophisticated edge and in the process evoking a sense of belonging on the part of its customers. Here’s a look at how the brand introduced the local flavour organically to its original design in its two stores – Hyderabad and Chennai.

4 mins

The Tank: Redefining The Store As A Community Space

GURGAON Reliance Brands’ The Tank store in Gurgaon is a luxury brand outlet which hosts more than 20 international brands. Designed by 02JUNE DESIGN STUDIOS + FEWSTEPSAHEAD, the store is positioned as a community space, facilitating interactions and in the process breaking a few stereotypes around store design. Aesthetically the store is also an amalgamation of varied cultural and social themes drawn from across the world. Here’s a detailed look.

3 mins

It's Classical All Right At Wrogn's CP Store

DELHI WROGN, the lifestyle menswear fashion brand, launched its flagship store at the heart of the National Capital Region Connaught Place, which is inspired by classical Greek and Roman architecture in its design. Here’s a look.

2 mins

Kalyani Store: Design That Conveys An Experience

PUNE Spread across 10000 sq. ft., Kalyani Store, Pune, is a one-stop destination for interiors and lifestyle products. The store designed by Mumbai-based JCA Architects, offers a unique experience to customers through a strategic design approach that strikes a balance between being minimalist and offering a vivid product presence.

3 mins

It's Party Time At Project Eve Windows

Breaking away from the traditional approach for the upcoming year-end party season, Project Eve, the women’s centric brand from Reliance Retail, has created an elegant but conspicuous window display which captures attention.

1 min

Louis Philippe Evokes Royalty Of Indian Weddings

The brand’s latest window promotes their wedding collection ‘Maharaja’ using colour burgundy colour, curtains and a backdrop print of classic wall décor for the regal feel.

1 min

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Visual Merchandising and Retail Design Magazine Description:

VM&RD is India’s only magazine on Visual Merchandising and Retail Design and was launched in September 2005, VM&RD underscores the best there is to the systematic art of creating a complete retail experience. Each issue of the magazine focuses on all aspects of retail design and visual merchandising in the context of branded shopping environment.