Future Of Movie Theatre Business In India

Dina leads a successful team of Professionals to deliver Product Management, Brand positioning, communication and associations, Introducing New Revenue Generation Models, Strategic tie-ups with media companies, Media Planning and Budgeting. She created a new line of communication, far more pervasive and effective with increased brand saliency and awareness over marginal costs

- Dina Mukherjee

India is surging. By being the fourth-largest economy in terms of purchasing power parity and India’s increasing per capita income, growing middle class and working population are generating huge domestic demand for goods and services — especially in leisure and entertainment. The Indian film industry is the largest in the world. With more than 1,000 films produced every year in more than 20 languages and 3.3 billion tickets sold annually, India also has the highest number of theatre admissions.

Following an organic trajectory of consumer need evolution, the movie theatre business in India has come a long way. From the dingy halls, uncomfortable seating, uncarpeted flooring, unhygienic food etc. in the 80s and 90s, to a more hygienic setting, better sound and viewing quality, an overall upgraded experience, the major driving force behind multiplex chains has been the demand from consumers for a better movie-watching experience in general.

With favourable demographics and a rise in disposable incomes, the propensity to spend on leisure and entertainment is growing faster than the economy itself. The growth of multiplex giants has been enticed by economic liberalization and the huge volume of demand for leisure and entertainment, especially in Tier-II and Tier – III cities. However, in recent years, with near double-digit annual growth and a fast-growing middle class, there has been a renewed overall surge in multiplex giants in the country by them.