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COOKING UP SUCCESS THE TECH WAY

Entrepreneur magazine

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February 2022

The founders of Petpooja, Parthiv and Apurv were college friends, who reunited a couple of years later to brainstorm ideas on anything around the restaurant industry. Together they came up with Petpooja in 2011, which started as a food delivery aggregator for corporates. While trying to scale up, they saw the issue faced by the restaurant up close and personal. With the restaurants not able to coordinate delivery, neither having a good idea about their stock levels, this caused a lot of issues in coordination and in turn, missed deliveries.

COOKING UP SUCCESS THE TECH WAY

Restaurants were extremely reluctant to go online as they did not see the immediate benefits of going online. However, that changed quickly as owners saw the value of monitoring their restaurants from their homes, as well as with the advent of online delivery platforms. From core menu management and billing, Petpooja soon grew into a comprehensive platform for restaurant operations.

When did you decide to pivot, and what was the reason for this?

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