Although the quality of education in India has evolved gradually over the years to meet international standards, the age-old cookie-cutter dormitory style of student accommodation has resulted in a dip in the number of migrant students moving cities within the country. To drive the new-age students to a new upscale student accommodation product, Yogesh Mehra, founder, Myturf Hospitality founded 'Tribe Student Accommodation' - an aspirational long-stay accommodation product exclusively for the students. Mehra and his sons Shantam & Aman met with Akshay Nayak to give details about the first-of-its-kind product and how they create a win-win situation for all their stakeholders at Tribe
THE QUALITY of education has evolved by leaps and bounds in India over the past years, especially in the metro and tier-II cities which is evident by the increasing number of migrant students from smaller towns making a beeline to these developed cities for seeking quality education in renowned institutes there. JLL's 'Future of India Real Estate' report in September 2019 says, “The 2011 census data reveals that approximately 8 mn students in India are migrants who require student accommodation in close proximity to their university campuses.”
A real challenge is getting quality accommodation in the new city. According to the JLL report, “A large part of this (student) population currently lives in sub-optimal housing and this underlines the huge unmet demand in this sector.” Furthermore, the lack of services in meeting the quality of accommodation has, in turn, dampened the number of international student travellers coming to the country.
Some brands did see this gap and introduced their aspirational co-living spaces product in the strategic locations near work hubs and institutes. But, this type of accommodation has working personnel as well as the students living in one building, which at times results in social disconnect and also is not encouraged by all tenants.
Looking at the demand of upscale student accommodation spaces in India, Tribe Student Accommodation was founded by Yogesh Mehra, founder, My Turf Hospitality, with his sons Shantam Mehra and Aman Mehra as cofounders. The brand, as its title reads, is meant for the niche market – i.e. student accommodation only. Speaking about the product, Shantam says, “During my higher education years in the
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Diese Geschichte stammt aus der June 2019-Ausgabe von Express Food & Hospitality.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
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