Why Restaurants Are Moving Beyond Third Party Aggregators

Although third-party aggregators improve discoverability by running discounts on the app to attract more users, these discounts bleed revenue from restaurants and push them into a perpetual price war

- Rhythm Gupta

Тhe food behaviour of consumers has evolved drastically over the pandemic years. As dine-in options became more limited, more people turned to online ordering than ever before.

The global crisis made restaurant and takeaway businesses struggle to survive. And with a plethora of digital options now available, consumers are becoming more aware of delivery costs and have higher expectations for the entire delivery experience from start to the end.

According to a report on the Restaurant Industry & Market Evolution, restaurant operators said that they received 43% of online orders via direct channels. Still struggling to make ends meet in the current climate, many businesses have discovered that shifting to direct online ordering has been a real lifeline.