WIESMANN: THE GERMAN CAR COMPANY WITH A BRITISH HEART
Auto Express|March 22, 2023
We speak to the CEO of the independent sports car maker about its exciting future
Steve Fowler 
WIESMANN: THE GERMAN CAR COMPANY WITH A BRITISH HEART

GERMANY has many hotbeds of automotive manufacturing, but Dülmen isn't traditionally one of them. Hidden away on the outskirts of the town not far from the German/Dutch border lies an extraordinary factory with more than a hint of British inspiration in what it produces.

Wiesmann is a unique thing: an independent German sports car maker, but one whose inspiration comes from British roadsters. It was founded back in 1988 to mix the best of British style with fine German engineering - what sounds like the perfect combination. But as with many independent sports car makers, it's had its fair share of ups, downs and financial tribulations.

Siblings Martin and Friedhelm Wiesmann founded the company, but are no longer at the helm; the company was rescued in 2016 by Roheen and Sahir Berry, who have a vision to revive the brand and propel it into the electric era with a new model, codenamed Project Thunderball.

Roheen is now CEO of Wiesmann and invited Auto Express to visit the company's unique headquarters in Germany, and to drive an early, pre-production version of the new electric car (see panel on page 19).

The Wiesmann factory is as unusual as the cars themselves. It's called the Gecko, because the shape of the building mimics the gecko on the Wiesmann badge, complete with a structural 'tail' that can be seen from afar.

All the design, engineering and production work is carried out at the factory, which also welcomes potential customers to the sales area that overlooks the factory floor. Old customers are welcome back, too, and as Berry walks us around the factory, we pass old Wiesmann race cars that have taken part in the famous N24 event, plus one remarkably fresh-looking model belonging to a Swiss doctor who uses it as his daily driver, racking up the best part of a quarter of a million kilometres in the process.

Diese Geschichte stammt aus der March 22, 2023-Ausgabe von Auto Express.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

Diese Geschichte stammt aus der March 22, 2023-Ausgabe von Auto Express.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

WEITERE ARTIKEL AUS AUTO EXPRESSAlle anzeigen
GR86 concept salutes Toyota rally heritage
Auto Express

GR86 concept salutes Toyota rally heritage

TOYOTA has revealed a one-off concept at the 2024 Specialty Equipment Marketing Association (SEMA) show in Las Vegas.

time-read
1 min  |
November 13, 2024
MINI COUNTRYMAN
Auto Express

MINI COUNTRYMAN

Hey MINI, you're a smash hit with grown-ups and little ones alike

time-read
3 Minuten  |
November 13, 2024
CITROEN C5 AIRCROSS
Auto Express

CITROEN C5 AIRCROSS

Hybrid technology isn't new, but it has been improved over the years, thankfully

time-read
2 Minuten  |
November 13, 2024
BARGAIN HUNT
Auto Express

BARGAIN HUNT

The new Dacia Duster and MC ZS are the UK's cheapest small SUVs. Which makes more sense in hybrid form?

time-read
10+ Minuten  |
November 13, 2024
WORLD OF VOLVO
Auto Express

WORLD OF VOLVO

We make a trip to Sweden to visit Volvo's new museum and experience centre in Gothenberg

time-read
6 Minuten  |
November 13, 2024
Audi RS Q8
Auto Express

Audi RS Q8

FIRST DRIVE We put updated flagship version of brand's range-topping SUV through its paces on road and track

time-read
4 Minuten  |
November 13, 2024
BMW M135
Auto Express

BMW M135

FIRST DRIVE Hot hatch's facelift brings mechanical tweaks to help it keep up with refreshed competition snapping at its heels

time-read
3 Minuten  |
November 13, 2024
Volkswagen ID.7 Tourer
Auto Express

Volkswagen ID.7 Tourer

FIRST DRIVE Large EV estate has the space that families and business drivers crave, but a big battery isn't always good news

time-read
3 Minuten  |
November 13, 2024
Dacia Spring
Auto Express

Dacia Spring

FIRST UK DRIVE The UK's cheapest EV is made for life in the city, but how does it fare everywhere else? We get behind the wheel

time-read
6 Minuten  |
November 13, 2024
All-new Renault Clio spotted for the first time
Auto Express

All-new Renault Clio spotted for the first time

The 2025 supermini will be a hybrid-powered alternative to the just-launched all-electric R5

time-read
1 min  |
November 13, 2024