CATEGORIES

Bengaluru gets 12th Arrow exclusive outlet

Arrow, menswear brand from the house of Arvind Fashions Limited, has launched a palatial new store in Bengaluru's Konanakunte.

Shoppers Stop launches new store in Faridabad

Shoppers Stop has launched its new store in Haryana's Faridabad.

Women's workwear brand Salt Attire launches new store in Navi Mumbai

SALT Attire, a brand of formal wear and smart casuals for women has launched its third store in Mumbai, at Nexus Seawoods Mall in Navi Mumbai spanning 600 sq. ft. The brand's other two outlets in the city are at Palladium in Lower Parel and Infiniti Mall in Malad.

Shoppers Stop enters Udaipur with a store

Fashion and beauty destination, Shoppers Stop has launched its store in Udaipur.

VIP Clothing opens second franchisee store in Aurangabad

Leading innerwear manufacturer VIP Clothing Ltd. has expanded its brick-and-mortar presence with its second franchisee model store in Aurangabad city.

Kazo launches Details By Kazo store

Women's fast fashion brand Kazo has launched a sister brand.

Noise Ropes In Virat Kohli As Its Brand Ambassador

Noise, an Indian lifestyle tech brand, has roped in cricketer Virat Kohli as brand ambassador for its smart watches.

Michael Kors X Ellesse Announce Second Collaboration, Made For The Slopes

Michael Kors, American fashion brand, and Ellesse, Italian sportswear brand have teamed up for a special ski capsule.

Neeru’s launches winter wedding collection 2022

Neeru's has launched its winter wedding collection for 2022 at a fashion show.

YBP introduces new wintercare essential Cleansing Salve”

YBP Skin has launched a new wintercare essential product named Skin Cleansing Salve.

Ahead of EORS-17, Myntra launches Indifusion

Ahead of EROS (End of Reason Sale), Myntra launches 'Indifusion', a fusion wear brand. Indifusion's partnership with Myntra will be its first association with an online platform in India.

Cover Story Launches AW 2022 Collection

Cover Story, a subsidiary of Reliance Retail, has launched its AW 2022 collection.

Myntra Brings Global Brands Boohoo, Dorothy Perkins And Nasty Gal To India

Fashion marketplace Myntra is bringing UK-based iconic fashion house, Boohoo Group to India that owns brands boohoo, Dorothy Perkins (DP) and Nasty Gal.

Tommy Hilfiger's Gogreen Collection Now Available At Bagline Stores

Multi-brand travel and handbag store Bagline has recently launched a new GoGreen collection of Tommy Hilfiger backpacks.

Hands by Gold Launches Wearable Line Maizah

Hands of Gold has launched its wearable product line Maizah.

UNIQLO unveils 2nd UNIQLO and MARNI collection

Japanese apparel retailer UNIQLO has launched the second UNIQLO and MARNI collection.

Dennison introduces new collection

Women's fashion wear brand Dennison has introduced a new and well-groomed collection

The House of Angadi launches Bespoke by Advaya Men

The House of Angadi announced the launch of its new line of menswear garments, Bespoke by Advaya Men.

DaMENSCH Expands Product Portfolio; Launches Popcorn Collection

Menswear brand DaMENSCH announced the launch of its ultimate Popcorn collection.

Fashion Goes Social With Twitter

Fashion conversations have spurred beyond general Instagram and Facebook posts. Now, fashion's latest trends are being discussed over Twitter. SaaS-based solutions provider Meltwater, in its latest report titled 'The Fashion Industry's New Era', takes a deep dive into these conversations and how brands can utilise the trend to its fullest potential.

Metaverse, Metaverse Everywhere And Why Not?

E-commerce companies today are going to great lengths to ensure that customers find online buying easy. A revolution in this field, by far, is the Metaverse. In fact, with 73 per cent of generation-Z consumers willing to pay 10 per cent more for sustainable products alone, brands need to rethink of ways to cater to them, and the Metaverse seems to be it.

E-platform Dharoharr to enable local artisans to sell their wares

Sankalp for Khadi, an initiative to revive the soft power of khadi, recently launched 'Dharoharr' a platform exclusively curated for the welfare of rural artists and artisans, across the country.

Fashion discovery platform Shout O launches; raises $1.6 MN in Pre Seed round

Fashion discovery platform Shouto.app, co-founded by Maruthy Ramgandhi, Abhishekk Handa and Ayyappan Lakshmanan, has formally launched its operations.

How Technology is Transforming Traditional Manufacturing Companies

In recent years, technology has taken centre stage in the manufacturing industry. From efficient planning to predictive maintenance and better customer interaction, it provides constant end-to-end solutions that make the process a lot less chaotic. Here are five ways in which technology is enabling a structured transformation for manufacturing businesses.

'Sustainable' A Gimmick No More

Across geographies, customers are increasingly purchasing from fashion brands that they truly believe to be sustainable. The term cannot merely be used as a marketing gimmick anymore as the discerning customer of today can see right through the smokescreen. Fashion brands thus help decipher how brands can gradually incorporate green measures in their business operations.

Tasva makes fashion more accessible

Owned by Indivinity Clothing, a partnership between Aditya Birla Fashion and Retail Ltd. and Tarun Tahiliani, Tasva is an ethnic wear brand that was launched in 2021 and by the end of the financial year, would be operating close to 70 stores. In an exclusive interaction with Dhruv Kaura, Chief Operating Officer, Tasva, we delve on its consumption story and emerging trends in the world of ethnic fashion.

Style, Innovation & Innerwear

Over the past couple of years, the innerwear sector of fashion has witnessed the mushrooming of new brands that are gradually strengthening their position in the market via quirky designs and innovative offerings. Yet, the country at large is still dominated by select brands that have consistently delivered on quality at an affordable price point. Our conversation with Sunil Pathare, Chairman and Managing Director at VIP Clothing Ltd Group, brings to light this unique dynamic of the innerwear sector that offers room for grow to both.

Mid-premium: A Gainful Segment

COVID-19 has replaced many an old habit of consumers, even in the men's innerwear segment which is now regarded as more a fashion statement than a mere commodity. Growing spending power and changing fashion choices are driving this growth. Here's a brief look at where the sector is headed and how lucrative it is for investment.

Changing Landscape of the Innerwear Market

Funky underpants to period panties, the innerwear segment is now larger than just a basic everyday need. Just like any other garment, consumers have started looking for innerwear options where comfort can meet fashion. Factors like growing D2C brands, a pandemic-hit market, fabric innovation, etc., are contributing to its unstoppable growth. But is the innerwear segment still untapped?

A Gem of an Idea

The earliest diamonds, mined from the depths of the earth, were found in India in the 4th century BC and gradually made it across the world, initially via the famed Silk Route. Today, these gems are facing a setback as their mines are fast getting exhausted. Hence, the world has now turned its attention to an alternative - the new-age lab-grown diamonds, produced in a plasma reactor (laboratory) by a process that replicates the natural process of diamond formation that happened billion years ago deep within the Earth's crust. Through this article, we get you the answers to some key questions often raised on their efficacy.