CATEGORIES

POWER BRAND GRADO, UNVEILS

ITS MOST-AWAITED FESTIVE AND WINTER COLLECTION 2020

MYNTRA OFFERS SUSTAINABLE RANGE IN PARTNERSHIP WITH LENZING™ ECOVERO™ THIS FESTIVE SEASON

Roadster, Dressberry, Mast & Harbour, and House of Pataudi (HOP) have created sustainable lines made with LENZING™ ECOVERO™ branded fibers . . .

MORE COLLABORATIONS COMING AFTER PROJECT GREENHOUSE X CROCS DROP SELLS OUT IN AN HOUR

The Carrots X Crocs Classic All-Terrain Clog is the first of three collaborations available in India from Crocs and Foot Locker incubator “Project Greenhouse”

LENZING CREATES UNPRECEDENTED SUPPLY CHAIN TRACEABILITY – BY BANKING ON BLOCKCHAIN-ENABLED TRACEABILITY PLATFORM POWERED BY TEXTILEGENESIS™

To address both consumer demand and compliance risks increasingly faced by brand partners, Lenzing is introducing a brand-new blockchain-enabled supply chain traceability platform powered by TextileGenesis™ . . .

FROST & SULLIVAN PRESENTS THE FOUR Ps DISRUPTING THE FUTURE OF RETAIL

Retailers will increasingly invest in digital technologies, including digital assistants, ambient commerce, artificial intelligence, automation, and advanced analytics. . .

Loungewear: Demand For Comfort Rises Amid Uncomfortable Times

In the new normal, suits and dresses are taking a back seat and loungewear has graduated into a daily necessity as consumers tentatively embrace their new home-based realities...

Easybuy Now On Amazon Fashion India

Customers can now shop for India’s leading value fashion brand – Easybuy on Amazon Fashion, India’s most preferred destination for fashion. . .

UPCOMING E-COMMERCE TRENDS IN THE POST-COVID ERA AS BRANDS CONTINUE TO SEE A SURGE IN PRODUCT DEMAND

The Covid-19 pandemic blindsided the whole world and upended the conventional ways of doing things.

N9 WORLD TECHNOLOGIES & CONSOLIDATED PATHWAYS INTRODUCE VIROBAN – SWISS ANTIVIRAL AND ANTIMICROBIAL TECHNOLOGY

N9 World Technologies Pvt Ltd, India has signed an agreement with Consolidated Pathways Inc, USA to incorporate unique Swiss antiviral and antimicrobial technologies into sustainable and cost-effective custom blends for the textile finishing industry.

LINGERIE BRANDS BRANCH OUT INTO LOUNGEWEAR & ACTIVEWEAR CATEGORIES

Two basic factors that a customer looks for when buying a high-quality lingerie product is that it should be comfortable and should fit like a second skin. Activewear and loungewear are two categories that require the same level of comfort and quality. Keeping these similarities in mind, many an intimate wear brand is branching out into the activewear and loungewear categories…

LEVERAGING THE POWER OF DATA IN E-COMMERCE

Technology was already an indispensable part of retail and has become even more important in COVID times. Retailers are now compelled to not only have a sound digital presence but also to be digitally native in both their operational as well as consumer engagement models.

DOLLAR INDUSTRIES LIMITED INTRODUCES ANTI - VIRAL PRODUCTS

Dollar Industries Limited, one of India’s leading brands in the hosiery segment has joined hands with Australia based company, HealthGuard and curated a new range of anti-viral products.

HUNTSMAN TEXTILE EFFECTS INTRODUCES HIGH IQ LASTING BLACK ECO PROGRAM

Innovative brand assurance program meets eco-friendly dyeing solution for sustainable black shades that retain their intense color for the lifetime of the garment...

CENTRAL & BRAND FACTORY POST STRONG REBOUND IN AUGUST

Future Lifestyle Fashion Limited, that operates the Central, Brand Factory networks and markets some of India’s leading fashion brands is gearing up to bring back the business ‘back to normal’ by the end of the upcoming festive season.

ATHLEISURE: SALES SOAR AS WORKWEAR BECOMES MORE COMFORT ORIENTED

The COVID-19 pandemic has propelled the demand of athleisure throughout the globe. We take a look at the dynamics and the opportunities that the segment holds in the Indian market.

WGSN On How Fashion Retailers Can Ring In The Cheer This Festive Season

As the festive season approaches, hopes are riding high. Fashion brands and retailers around the country are pinning their hopes on the festive season– optimistic that the upcoming festive season will bring about a demand rebound, helping revive sales and footfalls…

Michael Kors - Celebrates ‘Festivals Of India' With A Special Eyewear Collection

The very first-time fashion house has crafted these distinctive styles, specifically for the Indian market

RETAILERS APPROACH FESTIVE SEASON WITH INNOVATIVE CONCEPTS, NEW PRODUCTS TO BRING CONSUMERS BACK IN STORES

As India opens up its markets and there are signs pointing to a positive consumer sentiment, the fashion retail segment – which has taken one of the worst hits – is bullish on the upcoming festival season, hoping that it will set the tone for a revival, and set the segment firmly on the path to recovery…

MAKE A STYLE STATEMENT WITH WRANGLER'S MONOCHROME COLLECTION

Upgrade your wanderer look as you own the street with a swag.

SKECHERS INDIA LAUNCHES “GO LIKE NEVER BEFORE” CAMPAIGN WITH ITS FIRST BRAND AMBASSADOR Siddhant Chaturvedi

Skechers, the global sports and lifestyle brand based in California, is launching a new campaign in Indian Market

INTRODUCING THE REFINED AND COMFORTABLE - ZIVAME LOUNGEWEAR COLLECTION

Introducing Zivame’s all-new loungewear collection that brings together the best of both worlds for your day-long comfort!

HUNTSMAN'S ERIOPON® E3-SAVE ADVANCES SUSTAINABLE POLYESTER PRODUCTION - 130 MILLION LITERS OF WATER SAVED IN ONE YEAR

As global interest in sustainable textile production continues to soar, mills that have adopted Huntsman Textile Effects’ all-in-one ERIOPON® E3-SAVE textile auxiliary for polyester processing, which launched one year ago, have collectively saved more than 130 million liters of water.

HOW E-COMMERCE COMPANIES ARE ALL SET TO FULFILL THE DEMAND OF CONSUMERS THIS FESTIVE SEASON?

The Covid-19 pandemic has led to a global economic slump.

FLIPKART PARTNERS WITH MAX FASHION - TO BRING AFFORDABLE HIGH-QUALITY FASHION TO INDIAN CONSUMERS

A wide selection of product ranges across womenswear, menswear, kidswear, and accessories will now be available to 250+ million customers on Flipkart

ACCESSORISING THE JEWELLERY INDUSTRY WITH TECHNOLOGY

A novel way in which the jewellery sector has adopted technology is by helping consumers visualise products online with an added element of personalization. This helps the consumer fully engage with the store...

Unlock 2.0 - Retail Challenges & Solutions In Corona Times

COVID-19 has changed the world like never before. From the way we live and work to the ways of conducting business – everything has almost changed overnight. It is extremely precarious times for individuals and businesses alike, and behests adequate knowhow, continued resilience, and quick adaptability…

The Australian Wool Industry During Covid-19

The wool industry will face its own set of unique challenges in the face of COVID-19. Here, The Woolmark Company Managing Director, Stuart McCullough, breaks down the ways the Australian wool industry is being affected and how The Woolmark Company is providing support to the industry during this unprecedented time.

TEXTILES: GROWTH HINGES UPON REOPENING OF RETAIL SPACE, FESTIVE DEMAND & POLICY SUPPORT

India Ratings and Research’s (Ind-Ra) assessment for the impact of COVID-19 on India’s textile sector highlights expected outcomes while presenting Ind-Ra’s revenue base case assumptions as well as subsector outlook from raw materials to home textiles along with impact on credit metrics.

A NEW WORLD OF OPPORTUNITIES FOR REFORMATION OF LUXURY SEGMENT

Reports from across the world showcase numerous positive stories of brands that have done exceptionally well in reinventing themselves by introducing innovative categories for their customers and keeping them relevantly engaged during stressful times. Luxury brands have also led by example, resetting businesses wherever necessary. This has led to reset of businesses across industries and luxury is no exception. A virtual India Fashion Forum panel discussion, powered by Istituto Marangoni, deliberated over reformation of the luxury industry post the ongoing COVID-19 pandemic…

ROYAL ENFIELD LAUNCHES WOMEN'S APPAREL, PREDICTS EXCITING, IMPACTFUL YEAR AHEAD

Aimed at enhancing the motorcycling experience for women riders, Royal Enfield’s latest collection is a tribute to those resilient spirits, a celebration of those adventurous souls who have been defying conventions, creating their own paths with their deeds making the world a more equal place…