CATEGORIES

AKUTEE'S TRIUMPH: Sagarika Ghatge's Vision to 3-5X Growth Unraveled

In the fashion arena, Akutee crafted by Sagarika Ghatge and her mother Urmila stands as a beacon of timeless elegance. Sagarika shares her visionary plan to catapult Akutee’s growth three to five times beyond its recent triumphs exclusively with IMAGES Business of Fashion...

SSBEAUTY IS BEING VISUALIZED AS A ONE-STOP-SHOP FOR ALL BEAUTY BRANDS: Biju Kassim, President

In an exclusive conversation with IMAGES Business of Fashion, Biju Kassim, President SSBeauty, talks about Shopper's Stop homegrown beauty company, SSBeauty, even as he delves into the beauty sector in India, which is anything but skin deep...

EXCLUSIVITY MEETS ACCESSIBILITY DECODING MADAME'S RETAIL STRATEGY

Madame, helmed by Executive Director Akhil Jain, epitomizes innovation in Indian fashion. Jain’s strategic insights showcase the brand’s commitment to exceptional in-store experiences, balanced distribution, and cost considerations...

THREADS OF INNOVATION: How Harita Choudhary Kaul Weaves a Product Roadmap for Benetton India

As an accomplished expert, Harita Choudhary Kaul develops a roadmap for products based on their company’s vision, customer and market research and industry insights...

SUSTAINABLE STARTUPS: Navigating Eco-Friendly Practices in the Fashion Industry

One primary advantage of sustainable fashion startups is their inherent adaptability. Unlike established giants with complex supply chains and extensive manufacturing systems, startups can prioritise sustainability from the inception of their businesses...

100 U.S. POLO ASSN. Legends Launch Brand's State-of-the-Art Store in Goa

U.S. Polo Assn. inaugurated its new store on M.G. Road, Goa, unveiling the AutumnWinter Collection in a modern, sporty ambiance. With a refreshed brand identity, iconic colors, and an immersive polo experience, the store marked a strategic move in the brand's growth journey.

INDIA FASHION FORUM 2024: Let's make the FASHION BUSINESS great again!

IFF is renowned for opening to packed houses with leaders, key stakeholders, experts and delegates, from across the fashion ecosystem gathering to discuss emerging trends and the prospects of the fashion retail sector in India...

Singapore's Limited Edt chooses Gurugram for first store in India

Singapore-based streetwear brand Limited Edt has marked its entry into the Indian market with the inauguration of its first-ever store in Ambience Mall, Gurugram.

Shoppers Stop unveils first store in Kota, Rajasthan

Omnichannel Department store chain Shoppers Stop announced the opening of its latest store in Kota, Rajasthan, strategically located on Jhalwar Road.

Victoria's Secret enters Bengaluru, opens store at Phoenix Mall of Asia

Victoria's Secret, the prominent specialty retailer of intimate apparel and beauty products, has inaugurated its latest store in Bengaluru, India.

Coach unveils first store in Gujarat at Palladium Ahmedabad

Global fashion house Coach has officially opened its inaugural store in Gujarat at Palladium Ahmedabad. This marks the brand's debut in the region..

Soch strengthens Bengaluru presence with launch of 45th store

Soch, a leading evening and occasion wear brand has opened its 45th store in the Bengaluru. Strategically located on Commercial Street, this 2000 sq ft store is one of the largest Soch outlets in the city.

Easybuy expands its presence with new outlet in Dharmapuri

Landmark Group's contemporary value fashion brand Easybuy inaugurated its exclusive outlet in Dharmapuri, Tamil Nadu, located at Vijay Mahal, Nethaji Bypass Road.

Luxury Italian menswear brand Brioni comes to The Chanakya

DS Luxury Retail Ltd, an entity under the Dharampal Satyapal Group (DS Group), has announced the opening of the first Brioni boutique in India, located at The Chanakya.

Adidas launches store in Urban Square Mall, Udaipur

Udaipur's Urban Square Mall has elevated its sportswear offerings with the opening of the Adidas store, marking a significant addition to its diverse retail lineup. Spanning 1278 sq ft, the store, designed in a contemporary stadium format, introduces a curated collection of sports shoes, activewear, and accessories.

Uniqlo opens 13th store in India at The Mall of Faridabad

Japanese global apparel retailer, Uniqlo has opened its first store in Faridabad. Located at the newly-opened The Mall of Faridabad, the new store brings Uniqlo's exceptional shopping experience to the Faridabad community, with its entire range of Life Wear high quality, thoughtfully designed, and functional clothing. This is the brand's 8th store in Delhi NCR, and 13th store overall in India.

Arrow unveils new identity stores

Menswear brand Arrow has ushered in a stylish transformation with the unveiling of its new identity stores. These revamped outlets redefine the shopping experience for Arrow's customers.

Parineeti Chopra unveils personal care brand Clensta's new campaign #TheBetter Way

Personal care brand Clensta has unveiled its new campaign #TheBetter Way along with its partner and investor Parineeti Chopra. The campaign urges consumers to refrain from becoming creatures of habit and to keep evolving from making 'good' to 'better' living choices.

Global women's accessories brand Parfois joins forces with Myntra for India debut

Myntra has announced the addition of Parfois, a renowned Portuguese women's accessories brand, to its international brands portfolio. The collaboration marks Parfois entry into the Indian market.

Birla Cellulose collaborates with Algaeing to introduce innovative algae-powered fiber

In a move towards sustainable textile manufacturing, Algaeing TM, a front-runner in clean textile innovation, has teamed up with the global leader in man-made cellulosic fibers, Birla Cellulose to develop a unique, algae powered cellulosic fiber.

Reliance Ajio adds Earthy Tweens' green fashion to online lineup

In a significant move toward expanding its online footprint, Earthy Tweens, a leading Indian brand specializing in sustainable and organic clothing for women and kids, has recently listed its most sought-after products on the renowned Reliance Ajio online platform, the brand announced in a release on Wednesday.

Netflix and UNIREC partner for green fashion: "The Archies' merchandise with a purpose

Mumbai-based sustainable fashion brand UNIREC joined forces with Netflix to introduce an exclusive line of merchandise for the recently released film 'The Archies.'

Myntra Beauty's 'Virtual Try On' enables 2x jump in conversions

Myntra continues to record strong demand within the Beauty and Personal Care sector, as beauty enthusiasts flank the platform for its assortment of leading homegrown and international brands, compelling value offers and its seamless tech-first end-to-end shopping journey.

Credo Brands Marketing stocks close at 12% premium on its debut

Mumbai-based retailer Credo Brands Marketing made a stellar market debut today as its shares closed at a significant 12% premium. The stock was listed at ₹282 per share on the Bombay Stock Exchange (BSE) and ₹282.35 per share on the National Stock Exchange (NSE). Closing figures showed MUFTI's share price at ₹312.50 per share on BSE, reflecting an 11.61% premium, and ₹311 per share on NSE, indicating an 11.07% premium, the company announced in a release on Thursday.

Celio India unveils anime inspired merchandise

Premium French menswear brand Celio India has launched its highly anticipated Demon Slayer: Kimetsu no Yaiba officially licensed merchandise, the biggest blockbuster licensed collection of the season.

Snitch introduces timeless collection inspired by Japanese culture

Fast-fashion men's apparel brand Snitch has dropped its new Sukajan collection.

Arrow unveils Winter 23 ceremonial collection

Menswear brand Arrow launched its Winter 23 Ceremonial Collection, featuring an exquisite range of premium suits, blazers, shirts, and bundis tailored to elevate the wedding season style, the company announced in a release last week.

Accessorize London unveils 'Angel' category to fuel growth in kids fashion accessories

Fashion accessories brand, Accessorize London, is targeting expansion in the kids segment with the launch of its latest category, 'Angel.'

Les Petits brings Lapin House to India's Kidswear market

Fashion luxury house for children, Les Petits, has introduced Greece-based kidswear brand Lapin House to the Indian market. Les Petits is a pioneer in the kids' luxury fashion industry, offering premium fashion apparel, accessories, and furniture from leading international brands such as Versace, Moschino, Dolce & Gabbana, Fendi, and many others.

UNLOCKING STYLE: EXPLORING THE VERSATILITY OF DENIM ACCESSORIES

Accessories, while defining the quality of the product also play a pivotal role in a garment’s appearance, beautification and even marketing. And much like the fabric itself, denim accessories have evolved over time to meet the changing demands of consumers.