FUNNY FACE

Memes have always been a part of pop culture. Now, they're about to take over your closets too.

- AARON KOK

Sabrina Carpenter may not have been a headliner at Coachella, but that didn’t stop her from making headlines.

As she stepped out to perform last May, pop’s It Girl wore a tee that read “Jesus was a Carpenter”. The tee—simple in its iteration of black script printed on white cotton—was an immediate crowd fave. Fans promptly scoured the web for copies, proving that there is always a place for fun in fashion. Suffice to say, the look was a hit.

Since the dawn of Internet 2.0—where user-generated content reigns supreme— memes have become a frequent and casual vocabulary in which we communicate with and we can’t seem to stop. We send GIF reactions when we’re gossiping in our group chats; we even incorporate online vernacular into our daily lingo.

Fashion isn’t a stranger to that. As brands continue to find new ways to cut through the noise and reach younger, clued-in social media natives, memes continue to proliferate on the runways and online. After all, if real estate on your social media feed is precious, what better way to grab your attention than with ironic fashion that can evoke a laugh from you?