CATEGORIES

What Drives Gen Z's $860 Billion Spending Power and Why It Matters

With a staggering 377 million members, Gen Z is poised to redefine India's consumer landscape. Their unique preferences and immense purchasing power are set to drive a remarkable $2 trillion economy by 2035.

The AI-Powered Future

In the rapidly evolving world of commerce, where digital transformation has become the cornerstone of success, the role of artificial intelligence (AI) stands out as a game-changer.

D2C's King: Vivek Biyani

How Biyani is taking experiential commerce to newer levels and giving digital first brands prime spot on retail shelves with Broadway.

Chef Adwait Anantwar's Flavor Magic at INJA

In an exclusive interaction, Chef Adwait Anantwar, Chef Partner at the popular restaurant INJA by Atelier House Hospitality, discusses how he brings uniqueness and creativity to his culinary creations.

QC is the Secret to myTrident's 400% Growth!

With an ambitious goal to double its revenue to over Rs 1,000 crores in the next three years, the brand is strategically focusing on increasing retail presence and penetrating new markets, especially in the southern and eastern regions.

How GIVA's Fine Jewelry Empire is Growing at 100% YoY

GIVA eyes 300 stores in 2 years and Rs 1500 cr revenue in 5 years!

SPEED MEETS STYLE

With the rise of platforms like Blinkit and Zepto, fashion brands are seeing quick commerce not just as a delivery mechanism, but as a critical part of their retail strategies

Indian Origin D2C Brands Make Mark in Global Markets

For many Indian brands, the motivation to expand internationally stems from a desire to share India's unique offerings with the world.

TOP MARKETING TRENDS 2024

In today's fast-paced world, the right marketing approach isn't just crucial for staying afloat-it's the driving force behind brand reinvention and expansion. Ready to discover the secret sauce of three giant retail brands in India? Let's dive into the strategies that are making them the trendsetters of the year.

How India's Pet Care Industry is Raising the Woof!

India's pet care industry is on a rapid ascent, projected to reach $350 billion by 2027, as rising pet ownership and pet \"humanization\" drive demand for premium products, specialized services, and innovative, pet-focused retail experiences.

AB's Crown Jewel!

Aditya Birla's Indriya launches 8 stores in 8 weeks, aims to conquer India's Rs 6.7 lakh crore jewelry retail market

How Artisanal Blends and Sustainability are BREWING A $1 BN COFFEE FUTURE!

With a focus on performance, sustainability, and personalization, India's coffee scene is buzzing with innovation.

How Licensing Partnerships Are Fueling India's $850 Million Streetwear Market

In India, where pop culture and fandom hold immense influence, streetwear licensing has provided a unique platform for brands to connect with their customers on a deeper level.

FOOTPRINTS EVERYWHERE

Bata's Bold India Map with 1900 Stores

How Indian Households are Saving up to 28% on Groceries with Amazon Fresh

Amazon Fresh offers a robust selection of over 5,000 products available for same-day delivery and more than 20,000 eligible for next-day delivery.

How Kiranas Are Powering India's FMCG Boom with 907M Internet Users

With over 13 million outlets, kiranas aren't just keeping pace they're leading the charge by embracing digital payments, offering hyper-local delivery, and building trust within their communities.

How India's Retail Sector Will Navigate a 20% Festive Demand Surge

India’s festive seasons, marked by celebrations like Dussehra, Diwali, Christmas, and New Year, see a dramatic increase in consumer activity.

The Rise Of Value Retail

From High-end To High Demand, How The Affordable Fashion Wave Is Sweeping India And Creating Retail History.

How Circular Economy is Transforming Fashion's Fabric

As the fashion industry grapples with environmental challenges, the circular economy emerges as a transformative force. By redefining product life cycles and prioritizing sustainability, fashion brands are reshaping their practices to reduce waste and promote longevity.

INDIA'S DIGITAL DECADE

Around 62 percent of purchase decisions are now influenced by online discovery.

VALUE FASHION

With a significant presence in Tier II and III towns, V2, headlined by Akash Agarwal, has successfully positioned itself as a value-fashion destination.

EPICUREAN LEGEND ATUL KOCHHAR

From a small town in India to the heights of culinary fame, the Master Chef’s story is one of passion, innovation, and unwavering dedication.

How Delivery-First Model is Taking Shape in India

The sector is experiencing rapid growth, driven by a surge in working professionals, increasing smartphone penetration, and the rise of nuclear families.

How Brand-Designer Collabs are Revolutionizing Fashion & Lifestyle

For many brands, the motivation to collaborate with designers stems from a desire to offer something distinct and fresh to their customers.

NEW AGE INDIAN BRANDS DISRUPTING THE S6.8 BILLION LUGGAGE MARKET

As travel bounces back with renewed vigor, these brands are ensuring that travelers do so in style, with smart and sustainable luggage that meets the demands of the modern explorer.

The Friendly Neighborhood Malls Resurgence

The success of neighborhood malls hinges on understanding and catering to the local demographic.

THE EVOLUTION OF OUTLET MALLS IN INDIA

Outlets malls are not just about bargains; they represent a shift towards a more organized, experience-driven retail format, offering everything from premium brands to family-friendly amenities.

Phygitalization of Micro and Macro Kiranas

Kirana stores in rural India are undergoing a significant transformation. Innovative efforts are modernizing these traditional retail hubs, bringing modern retail practices and technology to smaller towns and villages.

The Rise of Non-Grocery Segments in Rapid Delivery

Q-Commerce has captured 13 percent market share of online groceries and is expected to grow 15 times over the next 3-5 years.

THE BIRYANI BOOM

What's making this humble dish everyone’ favorite?