The role of breakfast in our daily routine cannot be overstated. It is perhaps the most important of all meals; a hearty breakfast can greatly facilitate to give a good and cheerful start to the day. However, nowadays many in urban India have busy lifestyles, due to both husband and wife working across nuclear families; due to long working and commuting hours, etc. This gives them very less time to cook elaborate breakfast arrangements.
Moreover, we have seen that lots of students, expats and single working professionals are coming to metros and other big cities of our country during the recent years, in search of their career and aspirations (excluding the last eight months after the pandemic). Many among them do not have the time or the skill or both to cook an elaborate and tasty breakfast.
At the same time, with the health consciousness and beauty consciousness being at an all time high in our society, there is a growing need not only for sumptuous breakfast but also for healthy breakfast options in post-modern urban India.
The breakfast market in India’s food service industry is likely to grow as consumers are already seen demanding greater choice and convenience in their breakfast options. Amidst the present socio-economic scenario of urban India, the breakfast cereals market in India looks promising.
Esta historia es de la edición October - November 2020 de Bakery Review.
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Esta historia es de la edición October - November 2020 de Bakery Review.
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