Smoothies The Superb Superfood...

Smoothies have become popular over the past decade. Modern smoothie, which is believed to have been invented in the United States, made its way to India through a Smoothie chain in 2016. Hyderabad based, Drunken Monkey, which started in 2016 with its first smoothie bar, now has over 100 stores. One can gauge the popularity of this drink by this fact. Today, India is believed to have about 7000 smoothie bars, cafes and bakeries. The rise of smoothie culture is believed to have been driven by several factors like health awareness, disposable income, convenience, et al. Ashok Malkani delves on various aspects of this drink.

- Ashok Malkani

As you slurp on a smoothie you experience heavenly bliss which is further enhanced when you contemplate on all the benefits associated with it. Packed with nutrients, this North American concept from the early 20th century, not only boosts energy and brain function but also supports weight management. Recipes for "Banana Smoothie" and "Pineapple Smoothie" first appeared in the 1940s. Smoothie was popularized in the 60s and became mainstream in the 1990s.

In India, "Lassi", has been popular over the ages. It has been recognized as the ancient smoothie. So, is "Lassi" termed as a "Smoothie" in the Western world? No. There is a difference. In "Lassi" yogurt plays the leading role but in a "Smoothie" fruit plays the leading role.

Smoothies have become extremely popular in India. The smoothie's market, in the country, according to Grand View Research, generated a revenue of $ 256.3 million in 2023 and is expected to reach $ 627.5 million by 2030.

What, one may ask, is a smoothie and how popular is it in India?

Pratap Chaudhary, Executive Sous Chet The Mirador Hotel, Mumbai, explains, "A smoothie is a beverage made by puréeing ingredients in a blender. A smoothie commonly has a liquid base, such as fruit juice or milk, yogurt or ice cream. Other ingredients may be added, including fruits, vegetables, non-dairy milk, crushed ice, whey powder or nutritional supplements."

He adds, "Smoothies are popular because they are a convenient way to consume fruits and vegetables, and they come in many flavours and ingredients. They are also a good option for those who are health-conscious, have dietary restrictions, or are interested in fitness."