Intricacies Of Packaging
Bakery Review|August - September 2019
Bakery products are gaining popularity in India due to their health benefits as well as pleasant taste. Providing convenience and affordability to consumers, the demand for bakery products has been rising at a rapid rate. According to the latest report by IMARC Group the bakery market reached a value of $7.22 billion in 2018 and is projected to exceed $ 12 billion by 2024 expanding at a CAGR of 9.3% during 2019-2024. But bakery products require proper packaging for their shelf life. Ashok Malkani finds that there are ample opportunities for entrepreneurs to enter the packaging sector of the industry and points out some essential requirements, which the new entrant would need, to succeed in this venture.
Intricacies Of Packaging

A well presented item is what, normally, catches the customer’s eye. This is all the more relevant in the case of baked products. Attractive packaging is, thus, essential for your business if you want the customers to turn into repeat buyers. Besides the quality and variety of your food its presentation, or branding and packaging, should be always professional. While your branding will allow customers to associate your products with the quality of the product, your packaging is what would initially attract the customer into picking it off the shelf for closer inspection.

There can, thus, be no doubt that packaging is of great importance in the final choice of the consumer because it involves appeal, convenience, and information, besides branding.

The importance of packaging of bakery products assumes greater significance when one realizes that these products are meant for use for a considerable period of duration from the day of its making. Bakery products are an important source of nutrients viz. energy, protein, iron, calcium and several vitamins. Commercial bread and biscuits contain around 7.5% to 7.8% protein respectively. Biscuits, which are easy to use during travel, or at home, because of its availability in a variety of pack sizes, are amongst the lowest cost processed food in the country when compared to other Indian sweets and salted snacks.

They also offer substantial energy. Thus biscuits have an important role to play as a diet supplement for both adults and children. It is no longer viewed as a luxury tea-time snack but an essential daily food component for an average Indian household.

Esta historia es de la edición August - September 2019 de Bakery Review.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

Esta historia es de la edición August - September 2019 de Bakery Review.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

MÁS HISTORIAS DE BAKERY REVIEWVer todo
Caffe Allora Expands
Bakery Review

Caffe Allora Expands

Caffe Allora, the renowned Italian bistro, unveils its latest venture with the opening of its sixth outlet at Phoenix Mall of Asia, Bangalore.

time-read
1 min  |
June - July 2024
Atelier V Expands Offerings
Bakery Review

Atelier V Expands Offerings

Indore's fine dining restaurant, Atelier V, launched its brand new breakfast menu. Crafted by the acclaimed chef and owner Vedant Newatia, this innovative spread caters specifically to patrons who crave a truly delicious start to their day.

time-read
1 min  |
June - July 2024
Indulge in 'Nostalgia'- The Old School Bakery
Bakery Review

Indulge in 'Nostalgia'- The Old School Bakery

Bandra's newest Nostalgia Cafe and Bakery, where your dreams come true to relive the simpler moments as you indulge in a few nostalgic snacks and comfort drinks.

time-read
1 min  |
June - July 2024
Success of Bakery Outlets
Bakery Review

Success of Bakery Outlets

The bakery and confectionery business in-modern India has a great potential This is natural considering to grow the fact that today's urban India has huge numbers of nuclear families, many of whom have very little time at their disposal to cook elaborate meals.

time-read
6 minutos  |
June - July 2024
The Priceless Spice
Bakery Review

The Priceless Spice

To put it simply, saffron is a spice. Of course, this definition also needs to be followed by several descriptions and explanations. One of them is that saffron is the costliest spice on the planet, by weight.

time-read
4 minutos  |
June - July 2024
The Indian Cottage Cheese
Bakery Review

The Indian Cottage Cheese

Paneer is the most in-demand dairy product in India. It is a fresh and delicate cottage cheese or milky cheese, rich in all nutrients as well as delicious in taste. In the Indian subcontinent, many people have derived a method to preserve fresh milk in the form of paneer. Paneer, the Indian cottage cheese is comparable to the popular western ricotta cheese both in terms of texture and taste.

time-read
6 minutos  |
June - July 2024
Key Bakery Trends
Bakery Review

Key Bakery Trends

One of the largest segments in the food processing sector in India, Bakery industry is poised to witness remarkable growth.

time-read
7 minutos  |
June - July 2024
Breaking Fast
Bakery Review

Breaking Fast

The role of breakfast in our daily routine cannot be overstated. It is perhaps the most important of all meals; a hearty breakfast can greatly facilitate to give a good and cheerful start to the day.

time-read
6 minutos  |
June - July 2024
Market for Healthy Bakery Ingredients
Bakery Review

Market for Healthy Bakery Ingredients

The bakery market, according to IMARC, is likely to grow at a CAGR of 9.9% between 2024-2032. The growth has been mainly because the industry is aware of the consumers' growing demand for healthy low trans-fat, bakery items and is making all efforts to meet this requirement. The basic ingredients thus need to be altered and this provides a prodigious opportunity for an enterprising entrepreneur to venture into a lucrative market - The Bakery Ingredients Market. But for this the entrepreneur has to make a thorough study not only of the growing needs of the industry but also the different healthy ingredients that the industry will need in the future. Ashok Malkani deliberates on the healthy raw materials that are likely to be used by the industry, thus enabling the entrepreneurs, keen on entering the business, to succeed.

time-read
9 minutos  |
June - July 2024
International Snacks
Bakery Review

International Snacks

International snacks like doughnuts, burgers and waffles have today become common among not only the millennials but people of all ages. Their popularity has become equivalent, if not more, than that of the Indian snacks. Their adaption to suit the Indian palette, have contributed to their widespread consumption. Ashok Malkani delves on the factors contributing to their finding favour with the populace and their future.

time-read
9 minutos  |
June - July 2024