In order to build a global business, a CEO must embrace the philosophy of ‘some’ and not ‘all’. There is a niche audience each business must seek out when capturing a global market share. All global clients are not beneficial to your business model. The procurement process may be too long. The deal size may be too small. The trust factor, on both sides, maybe established too little and too late.
Despite these obstacles, a growing number of entrepreneurs and CEOs are navigating their way past the obstacles and through barriers obtaining huge financial rewards.
I am going to share key insights on how to go from local to global based on the Get USA Clients programme my company initiated this year for Indian CEOs.
EXTENDING OR STARTING BUSINESS IN THE US
There are three ways to extend or start a business in the USA: Go there, be there, or get there.
The ‘Go There’ strategy entails visiting the US and attending events such as trade shows. This requires identifying the right trade shows where the list of attendees is shared ahead of time to prospective vendors. After receiving the list, a targeted approach of email or direct calls results in scheduled appointment times at the event. This process is expensive and requires prior experience locally in order to have any hope of significant success globally during trade show events.
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Esta historia es de la edición February 2020 de CEO India.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
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Five Ways To Win The Consumer Of 2030, Now
To win the data and technology-enabled “smart consumer” of tomorrow, discover the five things every consumer-facing business must do right now
TWENTY FOR ‘20
WILL THE NEW DECADE BE AS TRANSFORMATIVE AS THE LAST? EY EXAMINES THE QUESTIONS THAT WILL SHAPE THE NEXT DECADE
ROBOTS ON THE MOVE
THE MARKET FOR PROFESSIONAL SERVICE ROBOTS IS POISED TO TAKE OFF WITH A VENGEANCE, FUELED BY NEW DEVELOPMENTS IN 5G TELECOM SERVICES AND AI CHIPS
POST-DIGITAL CULTURE SHOCK
COMPANIES AROUND THE WORLD ARE FOCUSING ON DIGITAL TRANSFORMATION, BUT MANY ARE OVERLOOKING THE CULTURE CHANGE NECESSARY FOR SUCCESS
FROM LOCAL TO GLOBAL
Winning sales organisations excel at these five essential capabilities
Shooting for the Stars
MANFRED BAUMANN SHARES HIS INSIGHTS INTO PROFESSIONAL PORTRAITURE
FLYING WHILE BLIND
I AM NOT ONLY AN EXPERIENCED TRAVELER; I AM AN EXPERIENCED BLIND PERSON…
THE ALCHEMIST OF HOSPITALITY
Puneet Chhatwal, the CEO and MD of Tata Group’s hospitality arm Indian Hotels Company, talks about how his company is reimagining and repositioning some of its most renowned brands, raising the hospitality bar, with an eye on the evolving customer and emerging concepts and trends
Robots Can Go All The Way To Mars, But They Can't Pick Up The Groceries?
In the popular imagination, robots have been portrayed alternatively as friendly companions or existential threat. But while robots are becoming commonplace in many industries, they are neither C-3PO nor the Terminator. Cambridge researchers are studying the interaction between robots and humans – and teaching them how to do the very difficult things that we find easy.
How To Create A Growth Mindset?
A growth-oriented mindset must be cultivated among the employees for business growth and sustenance. It requires a good understanding of people and what drives them