Shooting for the Stars
CEO India|February 2020
MANFRED BAUMANN SHARES HIS INSIGHTS INTO PROFESSIONAL PORTRAITURE
Shooting for the Stars

Manfred Baumann was born in Vienna in 1968. The Leica photographer has since presented his works worldwide in the form of exhibitions, books, and calendars. His photographs are displayed in museums as well as in international galleries. Over the past years, Baumann has taken his place among the most influential photographers of our time. He lives in Austria and L.A., and works worldwide, having already photographed such greats as Sandra Bullock, William Shatner, Jack Black, Natalie Portman, Tony Curtis, Lionel Richie, John Malkovich, Bruce Willis, Juliette Lewis, Angelina Jolie and Evander Holyfield, as well as many international top models.

Here Manfred gets candid with his personal take on portrait photography…

How did you first get into photography?

I received my first photo camera from my grandfather when I was 10 years old.

Having grown up in Vienna, when did you make the move to Los Angeles? How does working in these two very different cities compare?

I live and work in Vienna with my wife and muse Nelly Baumann, although our sojourns to my second home, Los Angeles, have become increasingly frequent and of longer duration. Vienna is my retreat, whereas Los Angeles is my land of adventure and work. My clientele, however, come from all over the world.

Which photographers and artists have served as inspiration for your work?

Too many to mention all of them here, but some recurring sources of inspiration for me are: Yousuf Karsh, Richard Avedon, Man Ray, Helmut Newton, Herb Ritts, Ansel Adams and Henri Cartier-Bresson.

You shoot in both black and white and color but which of these mediums do you prefer for studio portraiture? What do you see as the biggest differences between them? How does your process differ?

Esta historia es de la edición February 2020 de CEO India.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

Esta historia es de la edición February 2020 de CEO India.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

MÁS HISTORIAS DE CEO INDIAVer todo
CEO India

Five Ways To Win The Consumer Of 2030, Now

To win the data and technology-enabled “smart consumer” of tomorrow, discover the five things every consumer-facing business must do right now

time-read
7 minutos  |
February 2020
CEO India

TWENTY FOR ‘20

WILL THE NEW DECADE BE AS TRANSFORMATIVE AS THE LAST? EY EXAMINES THE QUESTIONS THAT WILL SHAPE THE NEXT DECADE

time-read
9 minutos  |
February 2020
ROBOTS ON THE MOVE
CEO India

ROBOTS ON THE MOVE

THE MARKET FOR PROFESSIONAL SERVICE ROBOTS IS POISED TO TAKE OFF WITH A VENGEANCE, FUELED BY NEW DEVELOPMENTS IN 5G TELECOM SERVICES AND AI CHIPS

time-read
9 minutos  |
February 2020
CEO India

POST-DIGITAL CULTURE SHOCK

COMPANIES AROUND THE WORLD ARE FOCUSING ON DIGITAL TRANSFORMATION, BUT MANY ARE OVERLOOKING THE CULTURE CHANGE NECESSARY FOR SUCCESS

time-read
5 minutos  |
February 2020
FROM LOCAL TO GLOBAL
CEO India

FROM LOCAL TO GLOBAL

Winning sales organisations excel at these five essential capabilities

time-read
8 minutos  |
February 2020
Shooting for the Stars
CEO India

Shooting for the Stars

MANFRED BAUMANN SHARES HIS INSIGHTS INTO PROFESSIONAL PORTRAITURE

time-read
4 minutos  |
February 2020
FLYING WHILE BLIND
CEO India

FLYING WHILE BLIND

I AM NOT ONLY AN EXPERIENCED TRAVELER; I AM AN EXPERIENCED BLIND PERSON…

time-read
5 minutos  |
February 2020
CEO India

THE ALCHEMIST OF HOSPITALITY

Puneet Chhatwal, the CEO and MD of Tata Group’s hospitality arm Indian Hotels Company, talks about how his company is reimagining and repositioning some of its most renowned brands, raising the hospitality bar, with an eye on the evolving customer and emerging concepts and trends

time-read
8 minutos  |
February 2020
CEO India

Robots Can Go All The Way To Mars, But They Can't Pick Up The Groceries?

In the popular imagination, robots have been portrayed alternatively as friendly companions or existential threat. But while robots are becoming commonplace in many industries, they are neither C-3PO nor the Terminator. Cambridge researchers are studying the interaction between robots and humans – and teaching them how to do the very difficult things that we find easy.

time-read
5 minutos  |
January 2020
How To Create A Growth Mindset?
CEO India

How To Create A Growth Mindset?

A growth-oriented mindset must be cultivated among the employees for business growth and sustenance. It requires a good understanding of people and what drives them

time-read
5 minutos  |
January 2020