Flavor, Color, & Texture Trends In 2021

When it comes to choosing which food and beverage products consumers like, there are 3 key aspects which lead to trying products and continuously buying those brands. Flavor, color, and texture are 3 major areas in why consumers continue to purchase a brand of choice. So how influential are these 3 aspects and what are consumers seeking in 2021

FLAVORS

Over the past few years there has been much attention on healthier alternatives within the food and beverage market, however consumers still prioritize taste as a key driver to why they choose a product. In 2021, FMCG Gurus shows that consumers will be looking for new and exotic flavors from brands within a number of categories. This is highlighted as 74% of global consumers state they like food and drink products with new and unusual flavors. Especially in the case for chocolate as 77% of consumers would like to see new unusual flavors in this market.

Due to the current global situations with many consumers stuck at home, they are looking for new ways to escape their reality through food and drink. This is highlighted as 74% of consumers stated they like new usually flavors from around the world. Not only are consumers seeking new exotic flavors, but also 68% of global consumers would be willing to pay a premium price for these products. Therefore, there is an opportunity for brands to target these consumers with exotic flavors from around the world to help as they look to food and beverages for escapism purposes.

Consumers are also turning to traditional/ nostalgic flavors which reminds them of simpler times. The COVID-19 pandemic has left numerous consumers across the globe in a state of worry and anxiousness about the future. FMCG Gurus research shows that 68% of global consumers find traditional and nostalgic flavors appealing within food, with over 70% suggesting they like these flavors because it offers them comfort.