Making Sales Should Be Your Priority

Sales TIPS for non-sales SMEs and entrepreneurs.

- Jacqueline Raw

Here’s the thing about being a business owner or an entrepreneur: regardless of what you think you do for a living, you have to be in the business of making sales first and foremost. This is something that most people have a problem with.

Making sales and putting yourself out there is not something many people are comfortable with, but for those of us who are at the helm of our organisations, we simply have no choice but to cultivate the skills that will bring in the business.

This may seem daunting, and if you don’t have a plan or system to support you through this process, it will be.

Here are 4 top tips that if followed will help you master the art of sales as an entrepreneur or SME:

TIP 1:

In planning your sales approach, the first most crucial thing you can do is develop a ‘potentials list’. Explore every avenue and develop a solid list of prospective clients. Go through your contacts list on your cell, review your network on LinkedIn, consider your suppliers or service providers - hold nothing back - scour your networks and develop a solid list of potential clients. This is the master list you will work from to build a pipeline of potential new clients for your business.

TIP 2: