HOW-TO WHAT JEWELLERY RETAILERS TEACH THEIR SALES STAFF?
Indian Jeweller|February - March 2020
Your sales staff is the most important asset to your store. From the time a client walks in to the moment they make a purchase and walk out, the fate of your business lies in the hands of efficient sales staff. From hiring the right staff, to training and teaching them the right values, here’s how jewellers are equipping their sales staff to handle the toughest of clients
R Sugandha
HOW-TO WHAT JEWELLERY RETAILERS TEACH THEIR SALES STAFF?

Lethal airborne viruses and rising gold prices are all adding to the mountain of challenges that the industry is facing. Sales personnel in the jewellery business along with their employers seem to be reeling under the pressure. Real gold and diamond jewellery are considered a must-buy for every family wedding in India. From the birth of a child, till his or her wedding day, gold has held its sway over most Indian households, across the planet. Devising the right sales strategies for this business is a daunting task.

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Esta historia es de la edición February - March 2020 de Indian Jeweller.

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Esta historia es de la edición February - March 2020 de Indian Jeweller.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

MÁS HISTORIAS DE INDIAN JEWELLERVer todo
LEGENDARY PHILANTHROPIST SULTAN SINGH BACKLIWAL PASSES AWAY
Indian Jeweller

LEGENDARY PHILANTHROPIST SULTAN SINGH BACKLIWAL PASSES AWAY

Late Sultan Singh Backliwal was a revered figure, renowned scholar, businessman and philanthropist -- the extent of his benevolence continues to inspire many

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1 min  |
February - March 2024
BRETT LEE INAUGURATES MALABAR GOLD & DIAMONDS SHOWROOM IN SYDNEY
Indian Jeweller

BRETT LEE INAUGURATES MALABAR GOLD & DIAMONDS SHOWROOM IN SYDNEY

Malabar Gold & Diamonds, ranked as the sixth largest jewellery retailer globally, has opened its latest showroom in Sydney, Australia - with this, the company has marked a presence in 13 countries.

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1 min  |
February - March 2024
PLATINUM EVARA EMBRACES THE SPIRIT OF THE WOMEN'S PREMIER LEAGUE
Indian Jeweller

PLATINUM EVARA EMBRACES THE SPIRIT OF THE WOMEN'S PREMIER LEAGUE

The rise of women’s cricket in our country has been nothing short of inspirational and it offers the perfect platform for Platinum Evara, platinum jewellery aimed at the young woman segment.

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2 minutos  |
February - March 2024
GARGI BY PNGS EXPANDS ITS REACH WITH SECOND FRANCHISE OUTLET IN NASHIK
Indian Jeweller

GARGI BY PNGS EXPANDS ITS REACH WITH SECOND FRANCHISE OUTLET IN NASHIK

Gargi by P N Gadgil & Sons (PNGS), the prominent publicly listed fashion jewellery brand, has launched its second franchise outlet in Nashik.

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1 min  |
February - March 2024
KISNA DIAMOND AND GOLD JEWELLERY UNVEILS EXCLUSIVE SHOWROOM IN AGARTALA
Indian Jeweller

KISNA DIAMOND AND GOLD JEWELLERY UNVEILS EXCLUSIVE SHOWROOM IN AGARTALA

KISNA Diamond and Gold Jewellery, a leading name in the exquisite jewellery industry, celebrated the grand opening of its first-ever exclusive franchise showroom in Agartala, Tripura recently.

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1 min  |
February - March 2024
KHIMJI JEWELLERS UNVEILS NEW WEDDING CAMPAIGN "NO COMPROMISE!"
Indian Jeweller

KHIMJI JEWELLERS UNVEILS NEW WEDDING CAMPAIGN "NO COMPROMISE!"

Khimji Jewellers, Odisha’s favourite jewellery brand renowned for its rich legacy of 88 years in crafting exquisite jewellery, has announced the launch of its latest bridal jewellery campaign, “No Compromise!”

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1 min  |
February - March 2024
GOLD REFINING PRESENTS SIGNIFICANT OPPORTUNITY IN INDIA: IFSCA CHAIRMAN
Indian Jeweller

GOLD REFINING PRESENTS SIGNIFICANT OPPORTUNITY IN INDIA: IFSCA CHAIRMAN

K Rajaraman, Chairperson of the International Financial Services Centres Authority (IFSCA), has advocated for the establishment of gold refining facilities within India, citing its significant position as a major global purchaser of the precious metal.

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1 min  |
February - March 2024
UNION BUDGET 2024: GEM AND JEWELLERY INDUSTRY CONCERNS NOT ADDRESSED
Indian Jeweller

UNION BUDGET 2024: GEM AND JEWELLERY INDUSTRY CONCERNS NOT ADDRESSED

In her final outing before the polls, Finance Minister Nirmala Sitharaman presented a budget which held no major surprises.

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3 minutos  |
February - March 2024
BROADLY SPEAKING WHY I KEEP LAB-GROWN DIAMONDS AS A SEPARATE CATEGORY IN MY STORE
Indian Jeweller

BROADLY SPEAKING WHY I KEEP LAB-GROWN DIAMONDS AS A SEPARATE CATEGORY IN MY STORE

Lab-grown diamonds, a much sought-after product in the US, are increasingly finding greater acceptance in India as well. Retailers are benefitting from stocking both natural and grown-diamond jewellery, as it enables them to cater to different categories of customers under one roof, and address ethical concerns, finds out Suneeta Kaul in a conversation with AVR Siddhanth of AVR Swarna Mahal

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3 minutos  |
February - March 2024
SENCO GOLD & DIAMONDS CRAFTS IMPACTFUL CAMPAIGNS
Indian Jeweller

SENCO GOLD & DIAMONDS CRAFTS IMPACTFUL CAMPAIGNS

Senco Gold & Diamond skillfully crafts impactful campaigns that touch the hearts of customers living in different regions of the country, finds out Priyanka Talreja Garegrat in a conversation with Joita Sen, the Design Head of the company

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3 minutos  |
February - March 2024