Despite a surging start, the verdict is still out on the impact of smartwatches.
It hasn’t quite been the all-out conflict we expected, but the battle lines have been clearly drawn. The tug of war between tradition and technology, sparked by a rash of new smart watches – especially the launch of Apple Watch in 2014 – has led Swiss watchmakers to set up opposing camps. In one corner, pedigreed watchmaking houses thumb their noses at tech giants encroaching on their turf. In the other, equally esteemed brands believe change is inevitable, and the only way forward is to embrace it.
The latter group, a growing one that now includes Tag Heuer, Bulgari, Breitling, Frederique Constant and Montblanc, has wasted little time in entering the smart watch scene, introducing a variety of “smart” timepieces and devices in 2015.
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