Breaking into any tight-knit, expertise-driven industry is not easy. However, global wine rating app Vivino managed to do so by embracing an outsider’s perspective.
Founded by Danish entrepreneur Heini Zachariassen in 2010, Vivino helps users choose quality wines based on crowdsourced ratings worldwide. Today, Vivino, which is also an online wine marketplace, boasts over 14 million monthly active users globally.
“We are outsiders who came in and said we want wine to be for the people,” he says.
Fresh off selling his cybersecurity company BullGuard in 2008, Zachariassen found a new problem to solve when he walked into a supermarket. “I saw this wall of wine — how do I find the right one? That’s why we built the app,” he explains.
Vivino’s success hinges on a deep understanding of casual drinkers and helps them choose quality wines based on user-generated ratings.
Zachariassen shared this insight when he was in Singapore for the opening of the world’s first Vivino retail store in September.
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