'The Idea That Women Are Bad In Business Needs To Go'
The PEAK Singapore|September 2021
The idea that women are bad in business needs to go, says Embed CEO Renee Welsh.
Farhan Shah
'The Idea That Women Are Bad In Business Needs To Go'

“Women don’t need to be supported or strengthened. They are already strong. They just need access to funding for their initiatives,” Renee Welsh, CEO of Embed, replies when I ask her what men can do to help level the playing field.

Welsh faced the same struggles when she started Booking Boss, the ticketing and booking management start-up with her husband, Andy, in 2013. After years of hard work, Helix Leisure bought the start-up in 2017, a testament to Welsh’s ability to build and execute at a high level. As part of the acquisition, Welsh became the CEO of Embed, an integrated cloud-based business solution platform. She was a unicorn, one of the rare female CEOs in the family entertainment centre (FEC) sector. So, she made it a point to champion diversity and inclusion.

Today, half of Embed’s leadership team is female, a stark contrast to the rest of the industry – 50 per cent of startups have no women on their leadership teams and only 17 per cent of Fortune 500 CEOs are women.

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