But these service providers, who run ICE-equipped vehicles, haven’t significantly helped in reducing pollution in the country. This is precisely where Gurugram-based Blu Smart Mobility – part of the Gensol Group – brings a difference to the table, offering the country’s first electric ride-hailing mobility platform. Founded in January 2019 by Punit Goyal, Anmol Jaggi and Puneet Jaggi, Blu Smart Mobility has created a new shared mobility ecosystem among alternate fuel technologies. Auto Tech Review caught up with Punit Goyal, Co-Founder, Blu Smart Mobility to understand how it intends to carve out its niche with its electric ride-hailing services.
BACKGROUND
Given the penetration Ola and Uber has in the Indian ride-hailing sector, it will be exceedingly challenging for any third player to foray into this space. But Blu Smart Mobility appears to have done its homework well before hopping onto the ride-hailing bandwagon. The company’s electric ride hailing platform has covered 4.5 mn km and has completed over 175,000 all-electric trips in and around the Delhi-NCR region. The ride-booking process is a seamless one, wherein customers can book their rides through the Blu Smart iOS and Android App or can also call the booking number.
Blu Smart Mobility has essentially focussed on three key areas – zero emission mobility, zero surge mobility and zero denial mobility and believes these are strong differentiators that will not only enable it to be on a firm footing in the market but also help beat off competition. “Our electric ride-hailing platform is aimed at reducing traffic volumes and pollution and making cities healthier and livable. We are contributing our bit towards the environment through our zero emission urban mobility solutions,” said Goyal.
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