Sustaining Success At Coca-Cola

Since optimising product quality and operational sustainability are driving forces at the Coca-Cola HBC Plant in Hungary, Mouvex® SLS Series Eccentric Disc Pumps proved to be the perfect solution.

- Sueli Roel Backes

There may be no more globally famous consumer brand than Coca-Cola. As one of the most recognisable brands in the world, there is no one that either hasn’t tasted a Coke, or one of its 130 associated beverage brands, or doesn’t recognise the Coca-Cola logo or its iconic contour bottle. Many of its ad slogans have even entered the everyday vernacular, reinforcing its marketing impact, including “It’s the Real Thing” (1969), “Have a Coke and a Smile” (1979) and “Open Happiness” (2009).

Always looking to introduce innovative processes and products while maintaining the traditions and product quality that are demanded of such a well-known company can be a daunting task. To that end, The Coca-Cola Co., which has its global headquarters in Atlanta, GA, USA, works hard to ensure that its bottling partners around the globe march to the beat of the same drummer. This means that all of them are charged with meeting the expectations of consumers while simultaneously producing their products at the highest levels of corporate responsibility and environmental sustainability.

In parts of Europe and Africa, this task falls to the Coca-Cola Hellenic Bottling Company (HBC), Zug, Switzerland, which was formed in 2000 when the Hellenic Bottling Company SA acquired Coca- Cola Beverages Ltd. Today, Coca-Cola HBC operates in 28 countries ranging from Ireland in the west to the Pacific Coast of Russia in the east and the Arctic Circle in the north to Nigeria in the south. In 2015, Coca Cola HBC produced more than two billion unit cases, or the equivalent of approximately 50 billion servings, of sparkling (carbonated) soft drinks and still drinks like water, juices, teas and energy drinks, with reported net sales revenue in the region of 6.3 billion (US$7.04 billion).