CATEGORIES

the 12th edition of siuf

exhibition 2017 at china will be the world's largest fair of its kind in inner wears.

Beneath It All

Mode Lingerie & Swim Moscow 

Floret's New Launch Was a Royal Gala in Rajasthan...

Floret as a brand is known for its fashion forward style and quality and is one of the highest accepted brands amongst Indian women and the event was organized to acknowledge the men power behind the success of 'The Royal Getaway'.

Bodycare Screams 'Oomph' In Its Latest Retailer's Meet

22nd April 2019, Bodycare Creations Pvt. Ltd., the leading manufacturer and supplier of intimate apparels hosted a splashing retailer’s meet which was nothing short of a regal affair.

The Lady Corner: A Leader In Ludhiana's Lingerie Retailing

In an exclusive interview with Inner Secrets, Mr. Deepak Kumar, owner of The Lady Corner, spilled the beans about his extraordinary journey of making lingerie shopping a learning experience for the people of Ludhiana.

Lingerie Ads: Seeing The Unseen!

The journey of Indian undergarment ads has gone through a marathon journey right from being a tabooed topic to something that can be discussed openly and boldly. Decades ago, Lux

Three Days Global Fashion Source Show

Huge Hit With All Fashion Under One Roof Two New Pavilions Opened

Budget 2019-20: A Confusing Cocktail For Textile Industry?

The last few months have been quite pensive for those who belong to the textile and apparel industry. It all began during the month of February 2019 when the then Finance Minister Piyush Goyal came up with the interim budget.

V-Star

Opens a new innings with Shikhar Dhawan!

The Epic Evolution Of Consumer Behaviour

A lot has happened in the past twenty years! As the millennials took the reign in their hands, the world has experienced some seismic changes. It has boomed with a bang, internet became accessible, things got automatized, standards hiked, paradigms shifted, feminism sprouted, convenience became a way of life, time became priority and money easy. That’s not it! The more drastic and perhaps dramatic shifts are witnessed in the world of trade, specifically in the department of fashion and more atomically in the intimate wear industry. The retail stores were made to fit in the palms of consumers, information lingered in their fingertips, awareness erupted with the campaigns, posts and feeds and customers emerged as the undisputed king. The product that was once treated as the core of a company has now been replaced by the customers.

Runway To Retail In Patna

Underneath the layers of frills lies the true embodiment of a frail craving to be cuddled by the mushy piece of her brand new lingerie. The diary of secret desires of women fancying her opulent closet was decrypted by paris beauty some 60 years ago. The brand conceived in 1953, has ever since allured the lasses with its exquisite range of peerless quality, intriguing fashion and nonpareil comfort sewn to embosom the Indian silhouette.

16 Cities Glittered In A Fashion Pyre Blazed By Bodycare Int.

Screams, whistles and loud clapping echoed in the plush podiums of the state-of-the-art hotels as Indias leading intimate brand made its grand debut straight from the glass buildings to the streets of cities.

50 Years Of Legacy And A Royal Celebration

Happiness does not come from playing it easy and safe, but it is the afterglow of satisfaction from the achievement of a dream that demanded our best. This was the inkling with which Mr. Ramniklal Tarachand shah set his sail back in the fall of 1968. Mr. Shah ventured into the world of distributorship with merely 3 to 5 intimate wears brands. Walking through thorny miles and toiling hours of hardships, he came a long way sustaining his little dream through an epoch of 50 glittering years.

Tamil Nadu Intimate Wear Market - Poised For Exponential Growth

THE INTIMATE WEAR SEGMENT IN CONSERVATIVE AND TRADITIONAL TAMIL NADU IS SEEING A SILENT REVOLUTION AS DEMAND FOR FASHION, STYLES AND COLOURS IS MAKING INROADS NOT ONLY IN THE URBAN CENTRES, BUT IN TIER 2 AND 3 CITIES AS WELL. BOTH BRANDS AND RETAILERS ARE GEARING UP TO CORNER A SLICE OF THIS HUGE PIE. INNER SECRETS SPOKE TO A CROSSSECTION OF INDUSTRY PROFESSIONALS TO GAUGE THE TRENDS AND GROWTH PROSPECTS IN THIS EXCITING FASHION SEGMENT. A REPORT…

New Team Elected To Wholesale Hosiery Traders Association (Chandigarh)

RECENTLY HELD ELECTIONS TO THE WHOLESALE HOSIERY TRADERS ASSOCIATION (CHANDIGARH) USHERED IN A NEW TEAM FOR A TWO-YEAR TERM.

'Interfiliere & Mode City Will Provide New Direction'

EUROVET RUNS INTERFILIERE AND MODE CITY, TWO OF EUROPE’S PREMIERE TRADE EVENTS FOR THE INTIMATE FASHION SECTOR. WHILE INTERFILIERE PROVIDES VISITORS ACCESS TO A VAST AND VARIED RANGE OF MATERIALS USED IN THE MAKING OF INTIMATE WEAR, MODE CITY FEATURES FINISHED PRODUCTS, TRENDS, CONFERENCES AND MORE. INNER SECRETS EXCHANGED NOTES WITH MS. TAYA DE REYNIÈS, EUROVET LINGERIE DIVISION DIRECTOR, TO BRING YOU THIS Q&A. EXCERPTS:

Rathi & Rathi - Gearing Up To Meet Burgeoning Demand For Intimate Wear

THE BURGEONING INNER WEAR MARKETS OF TAMIL NADU IS GOOD NEWS FOR THE ENTIRE VALUE CHAIN. YES BUSINESS IS THERE TO BE GOT, BUT IS THE SUPPLY SIDE READY TO MEET THIS GROWING DEMAND? PRODUCT AVAILABILITY AND DISTRIBUTION IS CRITICAL TO ENSURE THAT BRANDS AND RETAILERS ARE ABLE TO TAKE MAXIMUM ADVANTAGE OF THE EMERGING OPPORTUNITIES.

Sleepwear: A Material That Matters!

Among The Many Things That We Require To Lead A Comfortable Life, There Are Certain Things Which Are Not Just Necessary But Mandatory. Top In That List Is What We Wear. Right From The Pre Historic Era, Humans Have Been Exploring Ways And Means Of Covering Themselves With Something Or The Other. Times Changed And A Blessing Called Cloth Came Into Being. Certain Transitions Happened And Then Came A Realization That Comfort Is Required In Wearing These Clothes Especially When You Want To Hit The Bed And Have A Good Night’S Sleep. In Today’S Time, Having A Peaceful And Comfortable Sleep Has Become The Need Of The Hour Given The Hectic Lifestyle And The Need To Handle Pressures Of Life. It Is Here That The Sleepwear Segment Took Its Rapid Steps To Ensure The Objective Is Met. Inner Secrets Has Gone Through Some Extensive Research And Groundwork To Bring You An Insight On A Material That Is Often Not In Discussion But Something That Matters To Each And Everyone.

Ganpati Enterprises: The Lingerie Distribution King Of Rajasthan

When a LIC agent (who was having a side business of micro-financing) decided to venture into a new zone and took a daring step to start lingerie distribution business in Jaipur, Rajasthan, Ganapati Enterprises was born. Such is the unique story of Arun Dubey and his distribution business which was set up in 2003 in Mansarovar area of Jaipur.

People Are Our Biggest Inspiration: Shashikant Trevadia

Established by the Trevadia brothers in the year 1974, Juliet is a seeding that went on to become a well-nurtured tree. Though the company was the brainchild of Gunwant Trevadia, Shashikant Trevadia took it forward and today, Juliet needs no introduction. Inner secrets got in touch with Shashikant Trevadia to seek an insight on the sleepwear market and its various aspects and this is what they had to say.

expectations increase as top-level meetings are on course

the government wants to implement the gst in a seamless manner and plenty of measures are taken for that. updated reports are coming every month and tremendous progress is taking place. government officials are talking with top industry stakeholders and sorting out importing matters. gst has to be a major success and the government doesn't want any obstacles in that path. let's take a look at the major developments that happened in the last month of 2016.

a perfect fit! 

shopping for lingerie in india has (in)famously always been shrouded in utmost secrecy for the longest time.

An Intimate Affair

The Lingerie Show Forum is a new original format of an international lingerie, swimwear, home wear, and hosiery exhibition.

Another Successful Event In Eurovet's Kitty

INTERFILIERE HONG KONG LAYS PLATFORM FOR NEW TECHNOLOGY INNOVATIONS

Natraj Market Capping Milestones In Intimate Apparel Business

NATRAJ MARKET STANDS AT ONE OF THE FAVOURITE SHOPPING DESTINATION FOR DENSELY POPULATED AREA OF MALAD.

Kids On Roll

A comprehensive study on Kids Innerwear Market

Visual Storytelling The Gizmo Of Retail Renaissance

The World Of Brick And Mortar Is Seriously Shaking. Though We Might Not Have Felt The High Intensity Of This Impulse, But A Big Tide Is Heading Our Way. The Epicentre Of This Quake Is Sure Down The West But Its Ripples Have Spread Far And Wide. With The Advent Of Technology And Online Retailing, Most Retail Stores Including The Big Names Like Gap And J.crew Have Already Gone Dead And The Apocalypse Isn’t Too Far. After Much Retrospection Of The Current Situation, Many Interesting Insights On The Subject Have Surfaced. While Some Said “physical Retail Isn’t Dead, Boring Retail Is”, Others Claimed, “it’s Not The End Of Retail But The Beginning Of A Retail Renaissance”. After Ripping The Reports Of Many Experts, It Can Be Said That The Old Boring Dying Traditional Retailing Is In Dire Need Of A Magical Make-over!

The Untapped Potential Of A Magnificent City- Gwalior

Gwalior, A City Parked In The Periphery Of Madhya Pradesh Dotted By Lofty Hills And Breath- Taking Views Echoes The Stories Of Valorous Glory; The Brave Heart Of Rani Laxmi Bai, The Magical Musician Tansen And Many Such Notable Personalities Have Once Breathed In This Land. Embellished With Famous Forts And Temples, Palaces And Monuments, Local Bazaars And Musical Culture, This Royal City Seems Like A Place Straight Out From Our History Books. Over The Centuries, The City Has Hosted Many Dynasties And Several Rulers, From The Rajputs And Tomars, Mughals And Marathas, To The Scindias, Which Inscribed An Influential Footprint Of Different Cultures Giving Gwalior Its Unique Appeal And Facade.This Cultural Hub Of Madhya Pradesh Owes Its Fame To The Impregnable Fort Which Is Perched Atop A 300ft Hill. Mounted On The Steep Hills And Guarded By The High Walls, This Formidable Structure Has Garnered The Reputation Of Being One Of The Most Invincible Forts Of India. The Scenes Of Epic Battles, Musical Renaissance, And Folklores Of Brave Dynasties Are Intricately Woven Into The City’s Fabric, Painting A Vivid Picture Of North India’s Tumultuous History. The Historic City Today Is A Major Attraction For History Buffs And Architecture Aficionados, Who Travels All Across The World To Get A Glimpse Of The Majestic Beauty. Also, The Great Shopping Potential Wrapped In The Chanderi And Maheshwari Saris, Lacquerware, Metalcraft, And Hand-woven Carpets, Soothes The Eyes Of The Antiquarian, The Shopper And The Hobbyist.

Mahawar Zari Centre The Story Of This Multipurpose Store

Cushioned amidst the crowded shops, connected by the busy lanes, flocked by the city dwellers and served by eight humble men, sits a store so honest and antique emitting a radiant charm that’s over four decades old. This multi-store retail outlet of Dehradun sure has more to its folds than what meets the eyes.

Arora Sales

The tale of an unstoppable legend!!!