For Gurugram-based audibles and wearables brand Boat, choosing Bollywood actor Ranveer Singh as its brand ambassador was easy as the actor resonates with audiences across all age groups.
"Ranveer's portrayal in our campaign was unlike anything seen before, aligning with our vision of making Nirvana both approachable and premium," said Aman Gupta, Chief Marketing Officer (CMO), Boat.
The Trend
Today, influencer marketing has become necessary for brands as customers spend a lot of time on social media. By working with influencers, brands tend to reach new customers more effectively.
People trust recommendations from influencers more than traditional ads. Plus, influencers know the latest trends, helping brands stay current. Influencer marketing has become an important part of brand marketing and is the need of the hour, said different brand representatives.
Today, Vicky Kaushal, Ranveer Singh, Shilpa Shetty, and Soha Ali Khan along with a couple of Instagram influencers and YouTube celebrities are prominent names that retailers and D2C brands in India have tied up with to increase sales, and presence and capture more market share in their specific niches.
Representatives of different brands also added that Gen-Z and customers aged between 18-35 remain the target audience for these brands before investing in influencer marketing and celebrity collaboration.
Esta historia es de la edición October 2024 de Images Retail.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición October 2024 de Images Retail.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
'Fusion of Art and Commerce Helps Virtuous Retail Create Culturally Rich Shopping Environments'
Sumi Gupta, board member of VR South Asia, who spearheads all things art and culture at the group, talks about the unique approach of curating art festivals in retail spaces to foster a deep community connection and drive commerce
Jumboking's Travel Retail Journey
About 95% of Jumboking's outlets are positioned at busy transit hubs benefiting from the high foot traffic these places enjoy
What's Driving the Success of Electronics on Q-commerce
Electronics are among the hottest selling items on q-commerce. Here's what's driving the trend and why the collaboration is a win-win for all stakeholders
Measuring the Influencer Effect
Influencer marketing has become a core part of every brand's marketing. But does it really benefit brands?
Mid-range Smartphone Users Lead in Premium Product Engagement
The study, conducted by Bobble AI’s Market Intelligence division, delves into the online shopping behaviour of smartphone users
'Ace Turtle Eyes ₹1,000 cr Revenue by FY28'
The company's goal is to grow Lee, Wrangler, Toys\"R\" Us and Dockers into ₹500 crore brands each by FY 2035
55 Million Square Feet of Grade-A Malls Needed till 2027 to Meet Growing Demand - Cushman & Wakefield
India’s retail on the brink of a significant transformation and expansion, driven by rising domestic consumption and favourable economic conditions
Japan's Furniture Major Nitori Sets Sail for India
The minimalist hoarding featuring the Nitori logo, along with the message \"Coming Soon,\" indicates that fit-outs are already underway
August: A Month of IPOS, Exits and Store Expansions
A roundup of happenings in August in the world of retail
'Transit Retail Will be a Key Area of Focus for Chalu Chinese'
Along with its sister brands Chalu Aapna Desi Chinese is redefining the transit retail space by tapping into the growing demand for quick yet quality food options in bustling, transit-heavy locations