Scents of Self

In this generation of carefully constructed online personas, the question of whether a fragrance is performative or a reflection of your true spirit arises.

- Alaisha Bornina

The obsession with self-concept in the digital age has turned personal style into an intricate language of hyper-curation, found even in the smallest gestures — how a jacket is draped over the shoulders, the framing of a photo, filters and shadows chosen to channel a specific feeling or an aesthetic. Social media transforms identity into a living mood board, where every post constructs a narrative, every angle a studied choice. Even fragrance, though intangible, is part of this performance — saved into Pinterest boards, casually name-dropped in conversations, and flaunted online as an extension of persona.