NAVIGATING TOURISM MARKETS: Goa and International Destinations in the Shadow of Similar Pricing

As travelers seek exotic locales and sun-kissed shores, the comparison between Goa and nearby international destinations has become inevitable.

- Aditi Malhotra

Goa, known for its pristine beaches, vibrant culture, and laid-back charm, finds itself in a unique position as it competes with international counterparts. However, the paradox of similar pricing across these destinations is shaping the tourism landscape in ways both advantageous and adversarial for the jewel of the Konkan. Goa, with its golden beaches, lush landscapes, and a blend of Indian and Portuguese influences, has long been a magnet for travelers seeking a perfect amalgamation of relaxation and culture. The state's diverse offerings, from vibrant nightlife to historical sites and authentic cuisine, have positioned it as a versatile destination catering to a broad spectrum of tourists.