WHAT MAY TURN OUT TO BE A HINGE in American history occurs one day in November 2004, when the future president of the United States asks his then-girlfriend to turn around so the nation can see how her ass looks in a pair of jeans.
The occasion is season two, episode 11, of The Apprentice. Two teams have been tasked with creating an ad campaign for Levi's, and one side has come up with a catalogue bereft of butt shots. Donald Trump is steamed. "Jeans are supposed to show off the body," he fumes back in the boardroom, after Melania has done a twirl for the camera. "In particular, they are supposed to show off the ass. How come you didn't show off that part of the body?"
The answer is Maria. Maria works for a real-estate investment trust and was once called a control freak by her teammate Sandy, a bridal-shop owner. The other two members of the group can only look on helplessly: Wes Moss, a blond and bland young man from Atlanta whom internet commentators have nicknamed No Defining Characteristics Wes, and Andy Dean Litinsky, a Harvard-educated debate champion who introduced himself to viewers by expressing his love of bow ties because “those things are P-I-M-P.” It was Maria who came up with the photo-shoot concept but then took too long and wasn’t satisfied enough with any of the derrière shots to use them.
But really, the fault lies with Wes. He’s the team leader. Trump fires him, and he fires Maria—the first double firing in the show’s history. He turns to Wes’s buddy and says, “Andy, you keep escaping because somebody else is more incompetent.”
Esta historia es de la edición July 24 - August 11, 2024 de New York magazine.
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Esta historia es de la edición July 24 - August 11, 2024 de New York magazine.
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THE BEST ART SHOWS OF THE YEAR
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A STRANGE THING happened with podcasts in 2024: The industry was repeatedly thrust into the spotlight owing to a preponderance of head-turning events and a presidential-election cycle that radically foregrounded the medium's consequential nature. To reflect this, we've carved out a list of ten big moments from the year as refracted through podcasting.
THE BEST BOOKS OF THE YEAR
THE YEAR IN CULTURE - BEST BOOKS
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IT'S BEEN a year of successful straight plays, even measured by a metric at which they usually do poorly: ticket sales. Partially that's owed to Hollywood stars: Jeremy Strong, Jim Parsons, Rachel Zegler, Rachel McAdams (to my mind, the most compelling).
THE BEST ALBUMS OF THE YEAR
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THE BEST COMEDY SPECIALS OF THE YEAR
THE YEAR IN CULTURE - COMEDY SPECIALS
THE BEST MOVIES OF THE YEAR
PEOPLE LOVED Megalopolis, hated it, puzzled over it, clipped it into memes, and tried to astroturf it into a camp classic, but, most important, they cared about it even though it featured none of the qualities you'd expect of a breakthrough work in these noisy times.
A Truly Great Time
This was the year our city's new restaurants loosened up.
The Art of the Well-Stuffed Stocking
THE CHRISTMAS ENTHUSIASTS on the Strategist team gathered to discuss the oversize socks they drape on their couches and what they put inside them.
