This year, the fluted bezel version of the Rolex Oyster Perpetual Day-Date 40 finally debuts in 950 platinum. It is a testament to the sheer power of the Day-Date’s legacy that any and all updates and additions to the collection are such a delight.
In 1956, the first Oyster Perpetual DayDate dial fascinated the world when it was launched, because it was also the first-ever watch to display the full name of each day of the week in an arc-shaped window at 12 o'clock. A technical feat at the time, the day of the week is now available in a choice of 26 languages.
With numerous improvements to the movements that drive the watches, the collection has undergone more technical than aesthetic changes over the years. How little the Day-Date has changed in terms of appearance reaffirms its timeless design.
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