The Philanthropy Reboot

The Head Of Social Impact & Philanthropy For Southeast Asia, Ubs Ag, Is Reshaping Philanthropy, Pushing For Accountability And Refusing To Settle For Less.

- ZAT ASTHA

In a world where financial abundance can easily become an echo of excess, the head of Social Impact & Philanthropy for UBS SEA, Sheryl Fofaria, is determined to ensure wealth moves with purpose. As a self-professed philanthropy coach at the multinational investment bank and financial services company founded and based in Switzerland, she works with clients who aren't satisfied with just writing checks they want to build something lasting, something real.

"I believe that people are inherently good," Sheryl explains, underscoring her faith in human nature. "They want to help others, especially when they see they can do so." It's this belief in inherent goodness that drives much of her work. As Sheryl explains, it's not just about having the means to give; it's about a desire to see the world improve, to ease suffering, and to do so effectively. UBS serves as the bridge for these ambitions, providing the strategies and frameworks that allow philanthropists to maximise their impact.

"Thankfully, at UBS, we have a growing base of philanthropic clients who genuinely want to give back," she says. "They know they can make a difference and rely on us to help them do it more effectively." Yet Sheryl's role is more than just advisory. She's also a coach, a mentor, and sometimes, a gentle nudge, pushing clients to flex their philanthropic an image she eagerly adopts muscle "Like anything in life, if you want to be good at it, you need to work hard, make time, and lean on trusted advisors," she says. "But the world doesn't have time.

This is urgent." This urgency is what defines much of Sheryl's approach to philanthropy.

It's not about waiting for the perfect moment or the perfect idea. It's about acting now, even if it means taking risks smart risks, as she calls them because the alternative is simply unacceptable.