Marketing yourself as a photographer can be a pain point for many of us. All the usual questions pop up how do you do marketing? How do you book your next client? How do you make yourself stand out from the crowd? Although understanding these questions and finding the answers can seem both difficult and daunting, finding the right information that hasn’t been buried in the depths of a treasure trove of experience can be equally hard.
I always say that having a photography business is more about business than it is about photography. Of course, having the talent and skill is crucial for success but you need to think with a business head to get your work in front of the right clients and must think outside the box to grow your career to where you want it to be. I could sit you down and discuss all the cringe-worthy ways I have tried to get new clients and also all the challenges I have had, but that would be a whole different feature. Instead, I have listed the five key points that I wish I had been told earlier on in my career. Had I known these, it would have saved me a lot of trouble, sleepless nights and second-guessing myself.
Over the next few pages, we’ll examine some approaches that work and highlight some of the common missed opportunities that you can start taking advantage of to grow your photography business.
Portfolio
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Esta historia es de la edición Issue 279 de Digital Photographer.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
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Apply a stylised detail enhancement
Give your photos a movie aesthetic with the bleach bypass effect in Photoshop
Sony FE 16-25mm f/2.8 G
Matthew Richards investigates this lightweight wide-angle zoom lens with a unique focal range
Nikon Z 28-400mm f/4-8 VR
This lens offers everything from wide-angle to super-telephoto reach, says Matthew Richards
Novo Helix T50 Carbon Fibre Tripod
Adam Waring discovers an unfeasibly small yet feature-packed travel tripod
OM System OM-1 Mark II
James Artaius finds the OM-1 Mark II has features that you wish your camera did
How do I get into events photography?
Jules Renahan, owner of Jules Renahan Photography and co-founder of PhotoHound, tells us what to expect when photographing events
Career advice
This issue, Claire Gillo looks at the logistics behind running a photography business and talks to an events photographer
My dream photo kit
With help from used camera gear specialists MPB, we've created an expert photographer's fantasy camera kitbag
Create wet plate portraits
Recreate the collodion process for enhanced detail
Fine-tune colour and saturation
Use Lightroom's extensive controls to enhance individual colours in your shots